Noel Galletas Toy

1. Brand strategy

1.1. Pedagogical experience

1.1.1. nutritional supplements

1.1.2. Emotional feeding

1.2. Types of consumers

1.2.1. Impulsive

1.2.2. Buy the best

1.3. Cookie type knowledge

1.3.1. Content

1.3.2. Colors

2. Marketing Segmentation

2.1. Demographic

2.1.1. Age

2.1.1.1. Childrens (5-13)

2.1.1.2. Teens (+14)

2.1.1.3. Family

2.2. Geographical

2.2.1. Colombia

3. Core

3.1. Cookies with benefits

3.1.1. Entertainment

3.1.2. Funny indulgence

3.1.3. Nutrition

4. Base product

4.1. Piramide de Maslow

4.1.1. Necesidades Basicas

4.1.1.1. Alimentación Nutricional

4.2. Design

4.2.1. Snacks

4.3. Planning

4.3.1. Tangible consumption

4.3.2. Price

4.3.3. Nutritional value

5. Prospect Product

5.1. Diving

5.1.1. Investment (+2%)

5.1.2. Marketing (+58%)

5.2. Participation

5.2.1. Competition

5.2.1.1. Gamesa la filial

5.2.1.2. Kraft