1. Instagram Algorithm
1.1. The more time you make your followers use Instagram, greater the chances of increasing your reach
1.1.1. Engage with your followers posts, stories, DMs
1.2. Set up a Business Account
1.2.1. Use Instagram Analytics to analyze audience demographics, time they're most active on
1.2.1.1. Post content as per the insights
1.3. Instagram shows your content to selective people first. Thus, engagement during the initial period of post is important
1.3.1. if they engage with it, this means that your content is good
1.3.1.1. Engagement means Likes, comments, shares and views
1.3.1.1.1. then Instagram shows it to rest of the people which increases your reach
1.3.2. if they don't engage
1.3.2.1. post will not reach to more people, its reach will die
1.4. Consistently post good quality content
2. How to use hashtags
2.1. Do not use Popular Hashtags
2.1.1. Eg- #Love #PhotoOfTheDay #Happy #DigitalMarketing
2.2. Use moderately popular hashtags which are relevant to your niche
2.2.1. Eg- #DigitalMarketingIndia
2.3. Can use upto 30 hashtags in one post, use hashtags in stories as well
2.4. Hashtag Tips
2.4.1. Followers <20K
2.4.1.1. Use hashtags with 5000 to 150,000 posts
2.4.2. Followers >20K
2.4.2.1. Use hashtags with 150,000 to 2 Million Posts
2.4.3. Followers >50K
2.4.3.1. Use hashtags with 2 Million to 5 Million posts
3. Growing your followers
3.1. Organic Method
3.1.1. Engaging with other's content
3.1.1.1. Likes, Comments, Tags, Shout Outs, Follow for Follow, Cross Channel Promotion
3.1.2. Paid Ads
3.1.2.1. Post Ads
3.1.2.2. Story Ads
3.2. Inorganic Method (NOT Recommended)
3.2.1. Buying Fake Followers
3.2.2. Bots
3.2.3. Buying popular accounts and changing names