1. Lead Generation
2. List Building
2.1. ESP
2.1.1. Bounce Handling
2.1.2. Delivery Rates
2.1.3. Support Time To Response
2.1.4. Spam Scoring
2.2. Opt In Capture
2.2.1. Demographic Info
2.2.2. Cookie Tracking
2.2.3. Spam Prevention
2.2.4. PostOpt In
2.2.4.1. White List
2.3. Enticement
2.3.1. Digital Delivery
2.3.1.1. Instant Gratification
2.3.2. Follow Up
2.3.2.1. Prospect Behavior Coaching
2.4. Auto responses
2.4.1. Content
2.4.2. Newsletters
2.4.3. Offer
2.5. Can-Spam
2.6. Validation
2.6.1. Domain Links
2.6.2. Whois
2.6.3. SPF
2.6.4. Privacy Policy
2.7. Whitelisting
2.7.1. ISIPP
2.7.2. Habeas
2.8. Landing Pages
2.8.1. Reviews
2.8.2. Squeeze
2.8.3. Newsletter Sub
3. Site Creation
3.1. Domain Registration
3.2. DNS
3.3. Hosting
3.4. FTP
3.5. Email Account Access
3.6. PHP
3.7. Java
3.8. Ruby on Rails
3.9. .Net
3.10. CMS
3.11. CRM
3.12. Portals
3.13. Security roles
3.14. Membership updates
4. Visual Design
4.1. Software
4.2. Stock Image and Graphics
4.3. Layout
4.4. White Space
4.5. Color Pallets
4.6. Image Slicing
4.7. Bandwidth Consideration
4.8. CDN
4.9. Interlaced Images
4.10. Print Variations
4.11. Browser Versioning
5. Public Relations
5.1. Copy
5.1.1. Journalistic
5.1.1.1. Report on Industry Trends
5.1.1.2. Free Line
5.1.1.3. Review of product use
5.1.1.4. Corporate Report
5.1.1.5. Forward looking Mission Statements
5.1.2. News Worthy
5.1.2.1. Regulatory
5.1.2.2. Local and Federal News
5.1.2.3. Industry Adoption
5.2. Attribution
5.2.1. First and Third Party
5.2.2. Hyper Linking
5.2.3. Courtesy Communication
5.3. Distribution
5.3.1. News Feed
5.3.2. Organic SEO
5.3.3. RSS
5.3.4. Article Distribution
5.4. ROI
5.4.1. Track to Lead
5.4.2. Track to Sale
6. Why Digital Marketing
7. Legal
7.1. Terms of Service
7.2. Privacy Policies
7.3. IP Agreements
7.4. Forward Looking Earnings
7.5. Corporate Policy
7.6. Term Sheets
7.7. JV Agreements
7.8. Membership Agreements
7.9. Operating Agreements
7.10. Articles of Incorporation
7.11. Breach
7.12. ISOP/ESOP
7.13. Customer Service
7.13.1. Point of Contact
7.13.1.1. Phone
7.13.1.1.1. Toll Free
7.13.1.1.2. Hours
7.13.1.1.3. Voice Mail
7.13.1.1.4. Call Back
7.13.1.1.5. Outsource or In-House
7.13.1.2. Email
7.13.1.2.1. Canned
7.13.1.2.2. Live
7.13.1.2.3. Tracking
7.13.1.2.4. FAQ
7.13.1.2.5. Footer COMs
7.13.1.3. Chat
7.13.1.3.1. Chat to Issue
7.13.1.3.2. Case to Email
7.13.2. Issue Tracking
7.13.2.1. Trouble Ticket
7.13.2.2. CRM
7.13.2.3. Knowledge Base
7.13.3. Public Face
7.13.3.1. Review Sites
7.13.3.1.1. Product Reviews
7.13.3.1.2. Company Reviews
7.13.3.1.3. Client Testimonials
7.13.4. Rating Sites
7.13.4.1. Comparison Shopping
7.13.4.2. Reseller Rating
7.13.5. Blogs
7.13.5.1. Customer Blogs
7.13.5.2. Authority Blogs
7.13.5.3. Citation
7.13.6. Procedures/Polices
7.13.6.1. Authorization
7.13.6.2. Satisfaction
7.13.6.3. Refund
7.13.6.4. Downsell
7.13.6.5. Empowerment
7.13.7. Feedback Loops
7.13.7.1. Accountability
7.13.7.2. Identification
7.13.7.3. Resolution
7.14. SEM
8. Copy Writing
8.1. Understanding the Payload
8.1.1. Direct Marketing
8.1.2. Sell With Emotion
8.1.3. Justify With Logic
8.2. Swipe Files
8.2.1. Classics
8.2.2. Competition
8.3. Headlines
8.4. Openers
8.5. Offers
8.6. Testing
8.6.1. Split
8.6.2. Multivariate - Taguchi
8.7. FAB for Bullets
8.7.1. Features
8.7.2. Advantages
8.7.3. Benefits
8.8. Guarantee
8.8.1. Satisfaction
8.8.2. Money Back
8.8.3. How Long
8.8.4. Terms
8.9. Bonuses
8.9.1. Fast Mover
8.9.2. Congruent Topic
8.9.3. Drive Scarcity
8.9.4. Price Incentive
8.10. Scarcity
8.10.1. Time
8.10.2. Quantity
9. Keyword Research
9.1. Tier 1
9.2. Tier 2
9.3. Long Tail
9.4. Stemming
9.5. Plurals
9.6. Volume
9.7. Cost Per Click
9.8. Seasonal Trends
9.9. Derivatives
9.10. Voodoo (LIS)
10. Cart Funnel
10.1. Process Mapping
10.1.1. Cart Modification
10.2. Up-sells
10.2.1. Add Ons
10.2.2. Upgrades
10.2.3. Congruent Value Adds
10.3. Down-sells
10.4. Abandon Capture
10.4.1. Up-sells
10.4.2. Down-sells
10.4.3. Exit Survey
10.5. Thank You Pages
10.6. Notification Emails
10.6.1. Receipt
10.6.2. Shipping
10.6.3. Customer Service Inquiries
10.6.4. FAQ
10.6.5. Help Desk
10.7. User Updates
10.7.1. Order Tracking
10.7.2. Software Updates
10.7.3. Version Control
10.8. Customer Relationship Management
10.8.1. Order History
10.8.2. Recommended
10.8.3. One Click Shopping
10.8.4. Account Management
10.8.5. Loyalty Bonuses
10.8.6. Satisfaction Surveys
10.8.7. Post Sale Transactions
10.8.8. List Segmentation
11. PPC
11.1. Tracking
11.1.1. Google Analytics
11.2. Research
11.2.1. Built-In Tools
11.2.2. 3rd Party Tools
11.3. Competitive Research
11.3.1. Quantcast
11.3.2. Google Tools
11.4. Budgeting
11.4.1. Cost Per Sale
11.4.2. Profit Per Sale
11.4.3. Cost Per Lead
11.4.4. Life Time Value of Customer
11.5. ROI
11.5.1. Net Result
11.5.2. Modification to Achieve desired Outcome
11.6. Testing
11.6.1. Establish Control
11.6.2. ABT
11.6.2.1. Test to Best:
11.6.2.1.1. ROI on Sale
11.6.2.1.2. ROI on Lead
11.6.2.1.3. ROI on Lifetime Value
11.7. Ad Writing
11.7.1. Headline
11.7.2. Body
11.7.3. Display URL
11.7.4. DKI
11.7.5. Negative Match
11.7.6. Keywords in Copy
11.8. Landing Pages
11.8.1. Squeeze
11.8.2. Reverse Squeeze
11.8.2.1. FreeLine Follow Up
11.8.3. Sandwich Pages
11.8.4. Video Dialogue Box
11.8.5. Eye Gravity
11.8.6. SEO
11.8.7. Quality Scores
11.9. Geo Targeting
11.10. Day Parting
11.11. Lead Gen
11.12. Click to Close
12. Monetization
12.1. Product Creation
12.1.1. Brainstorming
12.1.1.1. List Generation
12.1.1.2. Industry Gaps
12.1.1.3. Mind Mapping
12.1.2. Prospect Surveys
12.1.2.1. Burning Needs
12.1.2.2. Immediate Solutions
12.1.2.3. Price Survey
12.1.3. Outlining
12.1.3.1. Purpose Overview
12.1.3.2. Components of Product
12.1.3.3. Scope of Product
12.1.3.4. Price Point
12.1.3.5. Cost of Creation
12.1.4. Research
12.1.4.1. Core Competencies
12.1.4.2. Strategic Conceptualization
12.1.4.3. Tactical Realization
12.1.5. Writing
12.1.5.1. By Proxy
12.1.5.2. By Transcription
12.1.5.3. Structure
12.1.5.4. Goal Setting
12.1.6. Editorial
12.1.6.1. Review for Concept
12.1.6.2. Review for Clarity
12.1.6.3. Review for Ease of Consumption
12.1.6.4. Review for Goal Manifestation
12.1.6.5. Grammar
12.1.6.5.1. Typos
12.1.6.5.2. Spelling
12.1.7. Layout
12.1.7.1. Digital Delivery
12.1.7.2. Physical Delivery
12.1.7.3. Consumption Paths
12.1.7.4. Scheduled Content Release
12.2. Post Sales
12.2.1. Stick Mechanisms
12.2.2. Immediate Offers
12.3. Ladder of Intimacy
12.3.1. Funnel of Back End Products
12.4. Cross Sells
12.4.1. Internally Created
12.4.2. Strategically Aligned
12.4.2.1. Affiliate Offers
12.5. Incentive Promotions
12.6. Loyalty Bonuses
12.6.1. Quantity
12.6.2. Temporal
12.6.3. Total Ticket
12.7. Low Cost Trials
12.7.1. Free Trials
12.7.2. Payment Capture
12.7.3. Forced Continuity
12.7.4. Optional Continuity
12.8. Free Line Content Capture
12.8.1. Squeeze
12.9. Cross Promotion
12.9.1. Non-Competitive Products
12.9.2. Internal Related Products
12.10. Affiliate Promotion
12.11. Continuity
12.11.1. Clubs
12.11.2. Membership Sites
12.11.3. Subscriptions
12.11.4. Services
13. Prospecting
14. Conversion
15. Lead Capture
16. Social Media
16.1. Video
16.2. Pod Casting
16.3. Interactive Flash
16.4. You Tube
16.5. Propellor
16.6. Reddit
16.7. Flickr
16.8. Mixx
16.9. Last.fm
16.10. Newsvine
16.11. Picasa
16.12. Slideshare
16.13. Yelp
16.14. brightkite
16.15. Mahalo
16.16. Digg
16.17. Stumble Upon
16.18. Linked In
16.19. My Space
16.20. Sphinn
16.21. Delicious
16.22. Technorati
16.23. Plaxo
16.24. Orkut
16.25. Facebook
17. Tagging
17.1. Content
17.2. Link Text
17.3. Sub Taggin
18. Web 2.0
18.1. Authority Hubs
18.1.1. MyBlogLog
18.1.2. Kristy
18.2. RSS Syndication
18.2.1. Ping.fm
18.3. Tribe Marketing
18.3.1. Forums
18.3.2. Comments
18.3.3. Groups
18.3.4. Fan Pages
18.3.5. Hash Marks
19. Product Selection
19.1. Niche Research
19.2. Competitive Research
19.3. Vendor Identification
19.4. Sampling
19.5. Market Analysis
19.6. Profitability Analysis
20. MultiMedia Marketing
20.1. Video Camera
20.1.1. DV
20.1.2. HDV
20.1.3. Flash
20.1.4. Tape-Based
20.1.5. Compression
20.1.6. Resolution
20.1.6.1. HD
20.1.6.1.1. 480 P
20.1.6.1.2. 720 P
20.1.6.1.3. 1080 P
20.1.6.2. SD
20.1.6.2.1. 480i
20.1.6.2.2. Interlaced
20.1.6.2.3. Advanced 322 Pulldown
20.2. Microphones
20.2.1. Condenser
20.2.2. Dynamic
20.2.3. Pick Up Patterns
20.2.3.1. Omni
20.2.3.2. Uni
20.2.3.3. Cardioid
20.2.3.4. Hyper Cardioid
20.2.4. Lav
20.2.5. Headset
20.2.6. Capsule
20.3. Lights
20.3.1. Tungsten
20.3.2. Fluorescent
20.3.2.1. Color Temperature
20.3.3. Barn Doors
20.3.4. Gels
20.3.5. Current Draw
20.3.6. Contrast Ratio
20.3.7. Set Ups
20.4. Script
20.4.1. My Videos Structure
20.4.1.1. The HOOK
20.4.1.1.1. Mastering the HOOK is KEY
20.4.1.1.2. The HOOK can come in many forms
20.4.1.2. The Path
20.4.1.2.1. The Path delivers the promise of the Hook
20.4.1.3. The Persuasion
20.4.1.3.1. TELL THEM WHAT TO DO
20.4.1.3.2. Restate the "Goal Match"
20.4.1.3.3. Remind them
20.4.1.3.4. Be Specific
20.5. Non-Linear Editing
20.5.1. Final Cut
20.5.2. Adobe Studio
20.5.3. Sony Vegas
20.5.4. Corel Studio
20.5.5. Format Independence
20.5.6. Computing Requirements
20.5.7. Storage Requirements
20.5.7.1. RAID
20.5.7.2. Back Up
20.6. Animation
20.6.1. Motion
20.6.2. After Effects
20.6.3. Keynote
20.7. Sound Design
20.7.1. Pro Tools
20.7.2. Stock Effects
20.7.3. Logic
20.7.4. Reason
20.8. Music Composition
20.8.1. Acid
20.8.2. Sonic Fire Pro
20.8.3. Abelton
20.8.4. Sound Forge
20.9. Encoding
20.9.1. Flash
20.9.2. H.264
20.9.3. Streaming
20.9.4. Progressive Download
20.9.5. Player Embedding
20.9.6. iPod Ready
20.9.7. Low Bandwidth Fail Over
20.10. Distribution
20.10.1. YouTube
20.10.2. Tube Mogul
20.10.3. Traffic Geyser
20.10.4. Syndication
20.10.5. Repurposing for Broadcast
21. Affiliate Marketing
21.1. Commission Attributions
21.1.1. Last Cookie
21.1.1.1. Duration
21.1.2. First Cookie
21.1.2.1. Permanent?
21.1.2.2. Promotional?
21.1.3. Link Theft
21.1.3.1. Cloaking
21.1.3.2. Redirects
21.1.3.3. Hop Links
21.1.3.4. SSL
21.1.4. Customer Influence
21.1.4.1. Commission Swapping
21.2. Account Reconciliation
21.2.1. Hold Backs
21.2.2. Claw Backs
21.3. Legal Assignment
21.3.1. Brand Infringement
21.3.1.1. Domains
21.3.1.2. Promotions
21.3.1.3. IP
21.3.2. Automatic Approval
21.3.3. Relationship Disclosure
21.4. NDA
21.4.1. Breach
21.4.2. Remedy
21.5. Media Kits
21.5.1. Policy Dictate
21.5.2. Free Form
21.6. Tracking Tech
21.6.1. Integrated
21.6.2. Third Party
21.6.3. Spam Scoring Prevention
22. Digital Marketing Components
22.1. Website
22.1.1. Well Design & Functional
22.1.2. Easy to use
22.1.3. Optimized for mobile & Browsers
22.1.4. Fresh, Quality content
22.1.5. Locations / Date / Services
22.1.6. Clear - Call to action
22.1.7. Optimized for (Search & Social )
22.1.8. Perfomance and Speed
22.1.9. Secure
22.2. SEO
22.2.1. Off-Page SEO
22.2.1.1. Competitive Research
22.2.1.1.1. Trends
22.2.1.1.2. Spying
22.2.1.1.3. Market Data
22.2.1.2. Keyword Research
22.2.1.3. Keyword Targeting
22.2.1.4. Content
22.2.1.4.1. Uniqueness
22.2.1.4.2. Informational
22.2.1.4.3. Descriptions of Product
22.2.1.4.4. Category Assignment
22.2.1.4.5. Usability Balance
22.2.1.5. Authority Linking
22.2.1.6. Link Building Example
22.2.1.6.1. Social Sites
22.2.1.6.2. Authority SItes
22.2.1.6.3. Directories
22.2.1.6.4. Press Releases
22.2.1.6.5. Syndicated Content
22.2.1.6.6. Article Distribution
22.2.1.6.7. Multi-Media Distribution
22.2.2. On-Page SEO
22.2.2.1. Title Tag
22.2.2.2. Meta Tag
22.2.2.3. Keyword Density
22.2.2.4. Header Tags
22.2.2.4.1. Sub-headlines
22.2.2.5. Link Priority
22.2.2.5.1. Broken Link Scan
22.2.2.5.2. Custom 404 Error Page
22.2.2.5.3. URL Analysis / Search friendly URLs
22.2.2.5.4. Footer links
22.2.2.5.5. Social Sharing Buttons
22.2.2.5.6. Crawl Errors
22.2.2.5.7. Canonicalization
22.2.2.6. Link Text
22.2.2.6.1. Alt Text
22.2.2.7. Outbound Links
22.2.2.7.1. No Follow
22.2.2.8. Content & length
22.2.2.8.1. Duplicate Content
22.2.2.9. Optimisation
22.2.2.9.1. Images / Videos / Diagrams Optimisation
22.2.2.9.2. Server Errors
22.2.2.9.3. w3c validations
22.2.2.10. Tracking Codes
22.2.2.10.1. GA Code
22.2.2.10.2. Social Pixel Code