1. Companies new behaviors
1.1. Consumer experience
1.1.1. Check if we care more satisfying than the behaviors we replaced
1.2. Values
1.2.1. Behaviors driven by personal values
1.3. Conutry
1.3.1. Temporary seatback
1.3.2. Big shock
1.3.3. Big shock, lower digital adoption
1.3.4. Digital acceleration
1.4. Consumer segment
1.4.1. Dependingo on the generation will or will not increase the consume
2. Digital shift
2.1. Online entertainment
2.2. Telemedicine
2.3. E-Commerce
2.4. Remote working
2.5. Remote learning
3. Consumer changes
3.1. Work
3.1.1. Rise of unemployment
3.1.2. On-the-go consumption
3.1.3. Remote working
3.2. Learning
3.2.1. Spend on learning adjacancies
3.2.2. Remote learning
3.3. Communications and information
3.3.1. In-person sampling decline
3.3.2. Shift in media consumption
3.4. Travel an mobility
3.4.1. Reduction in tourist spend and travel retail
3.4.2. Increase in domestic tourism
3.5. Health and well-beign
3.5.1. Focus on health and hygiene
3.5.2. Acceleration of organic, natural and fresh.
3.5.3. Fitness on-demand
3.5.4. E-pharmacy and E-doctor at scale
3.6. Play and entertainment
3.6.1. Preference for digital etertainment
3.6.2. Entertainment channel shift
3.6.3. Additional play time
3.7. Life at home
3.7.1. Nesting at home
3.7.2. Surge in online
3.8. Shopping and consumption
3.8.1. Preference for trusted brands
3.8.2. Surge in E-commerce
3.8.3. Shift to stores closer at home
3.8.4. Polarization of sustainability
4. Companies adjustment
4.1. How
4.1.1. Announcements on T.V
4.2. What
4.2.1. Basket recomposition
4.2.2. Format polarization
4.2.3. Brand-preference evaluation
4.2.4. Shake-up in hierarchy of needs
4.3. Where
4.3.1. Channel-mix reevaluation
4.3.2. Replacement of offline channels by at-home alternatives
4.3.3. New shopping reality
4.4. How
4.4.1. Shake-up what consumers value
4.4.2. Loyal shake-up, as consumers are forced to try new things