Block 1: Big ideas in organisations
par Anne Thompson
1. Marketing
1.1. Market focus
1.1.1. Segmentation
1.1.2. Targeting
1.1.3. Positioning
1.2. Market research
1.2.1. SWOT or STEEPLE analysis
1.3. Marketing mix
1.3.1. Product
1.3.2. Place
1.3.3. Promotion
1.3.3.1. Communication techniques
1.3.3.1.1. Advertising
1.3.3.1.2. Personal selling
1.3.3.1.3. Direct marketing
1.3.3.1.4. Digital marketing
1.3.3.1.5. Sales promotion
1.3.3.1.6. Sponsorship
1.3.3.1.7. Public relations
1.3.4. Pricing
1.4. Services marketing mix
1.4.1. People
1.4.2. Process
1.4.3. Physical evidence
1.5. Marketing Environment
1.5.1. Macro environment
1.5.2. Micro environment
1.6. Understand customers needs & wants
1.7. Missions statement and vision
1.8. Competitive advantage
2. Operations strategy
2.1. Operations management
2.1.1. Management of resources, design, planning, control and improvement
2.1.2. Impact on cost, revenues & cash flow
2.1.3. Input, Output transformation
3. Choice
3.1. User choice in public services
3.2. Complex politics of choice
4. Raising finance
4.1. Small & medium sized business
4.1.1. Venture capital & private equity
4.1.1.1. Hedge funds
4.2. Retained earnings
4.3. Public funding
4.4. Lease finance
4.5. Equity finance
4.5.1. Ordinary shares
4.5.2. Preference shares
4.6. Bank overdrafts & facility finance
4.6.1. LIBOR
4.7. Liquidity & capital
5. Product & Service design
5.1. Design process
5.2. Design thinking
5.3. Quality function
5.4. Process design
5.5. New product development
6. External business environment
6.1. Globalisation
6.2. Strategy & environment
7. Labour
7.1. Immigration policy
7.2. Outsourcing
7.2.1. Onshore
7.2.2. Offshore