1. Promotion
1.1. Marketing
1.1.1. Online
1.1.1.1. Facebook
1.1.1.2. Instagram
1.1.1.3. TikTok
1.1.1.4. Snapchat
1.1.1.5. Youtube
1.1.1.6. Twitter
1.1.1.7. Own website
1.1.2. Offline
1.1.2.1. Events
1.1.2.2. Membership cards
1.1.2.3. Billboards
1.1.2.4. Flyers
1.1.3. Television
1.1.4. Radio
1.2. Branding
1.2.1. Luxury
1.2.2. Household
1.2.3. Cheap
2. Place
2.1. Place of consumption
2.1.1. Home
2.1.2. Restaurants
2.1.2.1. Fine dining
2.1.2.2. Fast food
2.1.2.3. Buffet
2.1.2.4. Pubs/ Bars
2.1.2.5. Diner
2.2. Place of purchase
2.2.1. Store
2.2.1.1. Supermarket
2.2.1.2. Gas station
2.2.1.3. Cornerstore (Zabka)
2.2.2. Vending machine
2.2.3. Bazaar/ Farmers Market
2.2.4. Delivered to Home
3. Pricing
3.1. Premium
3.2. Everyday
3.3. Cheap
4. Features
4.1. Charitable cause
4.2. Personalized
4.3. Re-usable containers
4.4. multi-purpose wrappers/ containers
5. Operations
5.1. Supply Chain
5.1.1. continuous flow models
5.1.2. Fast Chain models
5.1.3. efficient chain models
5.1.4. custom models
5.1.5. Agile model
5.1.6. flexible model
5.2. Production
5.2.1. Agricultural Goods
5.2.1.1. Fruits
5.2.1.2. Vegetables
5.2.2. Minerals
5.2.2.1. Water
5.2.2.2. Salts
5.2.2.3. Sugars
5.3. Employees
5.3.1. Salaries
5.3.1.1. High
5.3.1.2. Medium
5.3.1.3. Low
5.3.1.4. Minimum wage
5.3.1.5. Sweat shops
5.3.2. Disposition
5.3.2.1. Age
5.3.2.2. Nationality
5.3.2.3. Health
6. Customer
6.1. Age
6.2. Gender
6.3. Location
6.4. Spending habits
6.4.1. Frugal
6.4.2. Excessive
6.4.2.1. Pay more for:
6.4.2.1.1. Quality
6.4.2.1.2. Recognisable brand
6.4.2.1.3. Eco packaging
6.4.2.1.4. Specific ingredients
6.5. Taste preferences
6.5.1. Taken from Taste bracket in Product bracket
7. Product
7.1. Packaging
7.1.1. Material
7.1.1.1. Metal
7.1.1.2. Plastic
7.1.1.3. Carton
7.1.1.4. Environmentally friendly
7.1.1.4.1. Bioplastic
7.1.1.4.2. Paper
7.1.1.5. Glass
7.1.2. Texture
7.1.2.1. Smooth
7.1.2.2. Lumpy (like some Monsters)
7.1.3. Design
7.1.3.1. Plain
7.1.3.2. Eye-catching
7.1.4. Color
7.1.4.1. Any colour mixture
7.1.5. Size
7.1.5.1. Small
7.1.5.1.1. 50-100ml
7.1.5.2. Medium
7.1.5.2.1. 250-500ml
7.1.5.3. Large
7.1.5.3.1. 700-1000ml
7.1.5.4. XL
7.1.5.4.1. >1000ml
7.2. Taste
7.2.1. Sweet
7.2.2. Fruity
7.2.3. Bitter
7.2.4. Sour
7.2.5. Sweet/Sour
7.2.6. Spicy
7.2.7. Salty
7.2.8. Umami
7.3. Texture
7.3.1. Smooth
7.3.2. Carbonated/ Fizzy/ Sparkly
7.3.3. Thick/ Syrupy
7.3.4. Chunky
7.3.5. Pulpy
7.3.6. Light
7.3.7. Silky
7.4. Color
7.4.1. Black
7.4.2. Transparent
7.4.3. etc