1. Promotion
1.1. When it comes to LinkedUP! the best way of going about promoting this app is going to be through social media due to the target audience being aimed at young adults. Our promotion strategy will consist of social media and growing our page and becoming more notoriously known as the app that helps create friendships. There are some companies that even make lots of jokes or Memes and once they become notoriously known for their funny jokes or Memes it actually will get their name for their product. (Example Slim Jim constantly commenting on Instagram)
1.2. Having a PR team to be on top of things will also benefit our company immensely, constantly interacting with people, leaving comments on people's posts and always being on top of our game will be a great way to build our brand.
1.2.1. Overall Social Media Marketing will be the best plan of promoting LinkedUP! and getting our company out there.
1.3. Another promotion strategy that can be incorporated into getting our product out there is having influencers for our brand. Choosing specific people with an above average following show off our app will attract the influencers followers to check out the app. Influencers are a huge factor in spreading brand awareness and working with multiple can add many opportunities for more users.
2. Place
2.1. (1/3) With LinkedUP! there are various ways to reach our specific channels, especially because we are an app. However, it’s necessary to consider the different types and the amount of channels that are needed. It is also critical to consider the type of retailers that will be involved with the app, LinkedUP!
2.1.1. (2/3) Our LinkedUP! app will be a multi-channel app so that it has greater potential to reach a much wider audience. This multi- channel app will allow for web distribution, instead of physical distribution. This would mean that the “sale” or download would go through “web distribution”. This is because the app is created by us.
2.1.2. (3/3) There are various different types of retailers when it comes to marketing LinkedUP! A few of the many retailers would be google play, amazon app-store, and the Apple App Store! However, a great sample retailer would definitely be - a specific sample retailer would be google play. Google play is in App Store for android users with music movies apps games books and much more.
3. Price
3.1. LinkedUP will be a free-to-download app, allowing for everyone who has access to a smartphone the ability to create an account and start meeting friends.
3.2. Membership tiers will allow users to access different features of the app, similar to how Tinder allows you to purchase more settings and features.
3.2.1. By allowing there to be multiple levels or tiers of membership, people can tailor their experience on this app to meet their friend-making goals.
3.2.2. Basic accounts can access all of the very basic, fundamental features of this app. This places the value of the friend-meeting service in its no-commitment pricing. If people want to put some extra money into their friendship search, they absolutely can, allowing them to sort of invest in their own success. Pricing will go as follows: 1. Basic, free; 2. Bestie, $0.99-2.99/month; 3. BFF, $2.99-5.99/month. Each tier will include more and more features, like being able to take back matches and see previous interactions, too.
3.3. Pricing strategy will depend on the time of year since there are different waves of friend-making phases. Also, there will be a free trial for BFF-level LinkedUP to try and harvest more interest in the membership for that tier. Surrounding the beginning of the school year, the price will sway to the higher portion of the scale because that is when the service's value will be greatest for those in academia. When there is less demand for the app, like mid-semester months, the price will drop a little bit to accommodate demand and also to get those who are interested in the membership to join.
3.3.1. By keeping the prices low and attainable, LinkedUP puts the value in the service, which will then be determined by the user. By using the free services, people will experience the basic functions of the app, which eventually will create a desire for the upgraded services. I.e. the people who need/want this service the most will ultimately be willing to pay for the subscription.
3.4. Because this is not a physical product, there aren't any supply or demand events that would increase or decrease the price (based on materials).
4. Product
4.1. LinkedUP is a new app that allows for people to be able to meet each other and gather with friends in a common and safe area. The app is targeted at college kids as it helps to make it so friends can come together. Makes it easier for people around a college that has similar interest with each other.
4.1.1. The core benefit of LinkedUP is that it allows for students to have an easier way of getting new people and hanging with their friends. The app is also very user friendly so people can meet friends with no problems.
4.1.2. The way that LinkedUP is an augmented product is it is a free app that provides a service for people to make friends. The app will also provide terms and service that explains guidelines of the app like the age requirements and safety information for meeting people.