Big ideas in organisations

Big ideas in organisations par Patricia Graham

1. The marketing concept

2. Marketing orientation

3. The marketing Function

4. Monitoring/analysing the market

5. Determining objectives/strategies

6. Identifying customers to target

7. Managing the brand

8. Products/services are communicated

9. The Marketing Process

10. Mission, vision & values

11. Analysis of the market

12. Strategy selection

13. Formulation of the offering

14. Implementation, monitoring & evaluation

15. The marketing environment

16. Microenvironment

17. Macroenvironment

18. Customers

19. Marketing intermediaries

20. Suppliers

21. Competitors

22. Publics

23. Social Factors

24. Technological factors

25. Economic Factors

26. Environmental Factors

27. Political Factors

28. Legal Factors

29. Ethical Factors

30. Competitive Advantage

31. Cost Leadership

32. Differentiation

33. Focus

34. Competitive Positions & Differential advantage

35. Threat of new entrants

36. Bargaining power of suppliers

37. Threat of substitutes

38. Bargaining power of customers

39. Strategic objects & Focus

40. Market Research

41. Roles of market research - information it can find

42. Ansoff Growth matrix

43. Behavioural

44. Attitudinal

45. Product development

46. Policy development, implementation & evaluation

47. Public consultation

48. Communications

49. Public relations

50. Market measurements

51. The process of market research

52. Research Planning

53. Exploratory research

54. Refining the research design

55. Main research collection

56. Analysis and interpretation

57. Reporting of findings

58. Types of data collection

59. Qualitive

60. Quantiative

61. Sales Data

62. Loyalty scheme data

63. Complaints records

64. Website usage

65. Accounting records

66. Survey data

67. Observation data

68. Experimental data

69. Diary data

70. Tracking data

71. Interview data

72. Focus group data

73. Projective techniques data

74. Diary data (textual)

75. Accompanied shop

76. Qualative/Quantative

77. Customer research on another project

78. Research on customer behaviour patterns

79. Websites and forums

80. Observation

81. News & Article reviews

82. Trade publications

83. Books & Periodicals

84. Focusing an offering

85. Markets

86. Segmentation

87. Demographic variables

88. Geographic variables

89. Psychographic variables

90. Behavioural variables

91. Measurable

92. Assessable

93. Substantial

94. Differentiable

95. Actionable

96. Targeting

97. Customers needs/wants

98. COmpetitors

99. Competencies & resources