Funnel Building Assembly Line
I have made this Character Chart for anyone in need for one. I find it very useful to see everything about my character, even if I won't write everything in my chart.
1. Onboarding
1.1. Specific Outcome/Goals
1.2. Asset List
1.3. Previous Promo Numbers
2. Positioning
2.1. Proof (Credibility / Trust)
2.2. Authority
2.3. Brand Strategy
2.3.1. Vision
2.3.2. Values
2.3.3. Mission
2.4. BrandScript
2.5. Positioning Statement
2.6. Unique Promise of Value and Personal Brand Statement
2.7. Origin Story
2.7.1. Freak Factor
2.8. Resources
2.8.1. Personal Branding For Dummies Cheat Sheet
3. Research
3.1. Customer Avatar
3.1.1. Demographic Profile
3.1.2. Experts Followed
3.1.3. Prior Purchases/Failures
3.1.4. 'Before' & 'After' Grid
3.1.5. Needs
3.1.6. Emotions / Existing Desire
3.1.7. Concerns / Fears
3.2. Competitors
3.2.1. Hook
3.2.2. Primary Promise
3.2.3. Delivery Mechanism
3.2.4. Unique Selling Proposition
3.2.5. General Marketing Claims
3.2.6. Proof Points
3.2.7. Benefit Statements
3.2.8. Deliverables/Features
3.2.9. Price & Terms
3.2.10. Bonuses
3.2.11. Risk Reversal
4. Strategizing (Planning)
4.1. Funnel Flow
4.2. Continuity
4.3. Angles
4.4. Upsells
4.5. Downsells
4.6. Lead Magnets
4.7. Order Bump
4.8. Resources
4.8.1. Marketing / Promotion Calendar
5. Offer Creation
5.1. Offer Goal
5.2. Type Of Offer
5.3. Primary Promise
5.4. Deliverable, Feature, Why
5.5. Deeper Emotions
5.6. Naming
5.7. Price & Terms
5.8. Bonuses
5.9. Unique Mechanism
5.10. Big Idea
5.11. False Beliefs / Objections / Concerns
5.12. Guarantee (Risk Reversal)
5.13. Scarcity
5.14. Urgency
5.15. Value Stack
6. Copywriting
6.1. Sales Page
6.2. Order Bump
6.3. Video / VSL Script
6.4. Upsell Page
6.5. Advertorials
6.6. Analogies / Metaphors
6.7. Anchoring (Price)
6.8. Benefits
6.8.1. Functional Benefit
6.8.2. Dimensionalized Benefit
6.8.3. Emotional Benefit
6.9. Bullets
6.10. Contrarian Statement
6.11. Damaging Admissions
6.12. Negative Selling Tactics
6.13. FAQs
6.14. Features
6.15. Frame (Pre-frame, Reframe)
6.16. Headlines
6.17. Marketing Argument
6.18. Offer Intro
6.19. Presupposition
6.20. Story
6.21. The Lead
6.22. Trial Closes
6.23. Resources
6.23.1. Copywriting Templates
7. Email Marketing
7.1. Email Automations
7.2. Tags
7.3. Broadcast Emails
7.4. Automated Emails
7.5. Email Tracking
7.6. Resources
7.6.1. Email Templates
7.6.2. Subject Lines
7.6.3. Sales Email Templates
7.6.4. Cart Abandonment SMS Message Templates
8. Design
8.1. Colors
8.2. Typography
8.3. Images
8.4. Logo
8.5. Promo Images
9. Funnel Building (Tech)
9.1. Tools
9.1.1. Login Credentials
9.1.1.1. Integrations
9.2. Funnel URL's
9.3. UTM Builder
9.4. Membership Area
9.5. Product Setup
9.6. Testing
9.7. Resources
9.7.1. [CHECKLIST] Funnel Design
9.7.2. [CHECKLIST] Detailed Funnel Design
9.7.3. CSS Codes
10. Content Creation
10.1. Videos
10.2. Organic
10.3. Hooks
10.4. Stories
10.5. Core Messaging Pillars
10.6. Normalization
10.7. Objection Prevention
10.8. Opportunity Cost
10.9. Podcasting
10.10. Priming (Action Priming, Experience Priming, Offer Priming)
10.11. Seed of Doubt
10.12. Triggering Events
10.13. YouTube Marketing
10.14. Resources
10.14.1. [TEMPLATE] Fill-In-The-Blank Content Outline
10.14.2. [CALENDAR] Content & Ideas
10.14.3. [PLANNER] Content Plan / Content Asset List
11. Fulfillment
11.1. Testimonials
11.2. Case Studies
11.3. Survey
11.4. Support
11.4.1. Promo Details
11.4.2. Templated Responses