1. Temblor Trading T/A E.S.T Building
1.1. Building & Hardware
2. Elite Star Trading T/A EST Africa FMCG
2.1. Fast-moving Consumer Goods
2.1.1. Only web presence
3. Star Build
3.1. Building & Hardware
3.1.1. Members
4. Website Planning
4.1. Home
4.1.1. Introduce Unique Selling Point
4.1.1.1. Messaging: Tap into the power of bulk buying (USP) - Clear call-to-action
4.1.1.2. Immediate link to contact form
4.1.2. Introduce Group and subsidiaries
4.1.2.1. Learn More button under segments
4.1.3. Introduce Unique Selling Point
4.1.3.1. Messaging: Tap into the power of bulk buying (USP) - Clear call-to-action
5. Website Notes
5.1. 1. Revised website for group and divisions with new User interface and User experience
5.2. 2. Landing page with divisions as click through options
5.3. 3. Store locator function on website
5.4. 4. Revised supplier section
5.5. Other website related recommendations
5.5.1. Website Heatmat Tracker
5.5.2. Google Analytics
5.5.3. Facebook Pixel
5.5.4. E-mail lead nurture automation
5.5.5. Multi-step contact form to ascertain client profile
5.5.6. Immediate link to contact form
6. Online Marketing
6.1. Scheduled Social Media Campaigns
6.2. Facebook Adverts
6.2.1. Cyclical Competitions - Promotes engagement
6.3. Google Keyword Search Ads
6.4. YouTube Channel with contextual training
6.5. YouTube Ads
7. User Login System
7.1. Separate Logins for Suppliers & Members pulling tailored data sets
7.2. Hosted on sub-domain i.e. portal.estafrica.co.za
7.3. Pull data from maestro solution to aggregate and display for individual users online
7.4. Setup defined filters and categories
7.5. Use of existing SaaS solution for easier integration
8. Competitor Analysis
8.1. Essential Group
8.1.1. Active Social Media presence with posts every 3-7 days
8.1.2. 19.8k FB likes
8.1.3. 0 Active Facebook ads running currently
8.1.4. 0 Paid keywords for buildit.co.za
8.1.5. YouTube Channel
9. Competitor Analysis
9.1. Build It
9.1.1. Active Social Media presence with posts every 2-4 days
9.1.2. 164k FB likes
9.1.3. 4 Active Facebook ads running currently
9.1.4. 0 Paid keywords for buildit.co.za
9.1.5. YouTube Channel
10. Retail sample behaviour
10.1. Builders Warehouse
10.1.1. Active Social Media presence with posts every 2-4 days
10.1.2. 403k FB likes
10.1.3. 36 Active Facebook ads running currently
10.1.4. 7 pay-per-click keyword ads running
10.1.5. YouTube Channel