impact of covid-19 and the following lockdowns on consumer behaviour

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impact of covid-19 and the following lockdowns on consumer behaviour par Mind Map: impact of covid-19 and the following lockdowns on consumer behaviour

1. P1

1.1. World View

1.1.1. Feels strongly effected

1.2. Behaviors and their changes

1.2.1. Change in attitude

1.2.1.1. Primarily because of food

1.2.2. Groccery shopping

1.2.2.1. Once a month

1.2.2.1.1. Only the necessary things

1.2.3. Uses lists

1.2.4. Ended up spending more on groceries

1.2.4.1. Mainly due to higher prices

1.2.5. Reduced waste

1.2.5.1. due to more consumption

1.2.5.2. More cooking

1.2.6. Eating more in resturants

1.2.6.1. Before lockdown cooked more at home

1.3. Decision Factors

1.3.1. Doesnt like Spending time on shopping

1.3.2. Prefers large malls

1.3.3. Proximity

1.3.3.1. Whatever's the closest

1.3.4. Keeps in mind that stores might not always be open

1.3.4.1. More conscious about buying decisions

1.4. Online Shopping

1.4.1. Likes to shop online before pandemic

1.4.1.1. Because of the comfort

1.4.2. After and during the lockdowns

1.4.2.1. Primary way to shop

1.4.2.2. Remains also after the lockdowns

1.4.3. Terms and conditions

1.4.3.1. Delivery and return policies very important

1.4.4. Weekly schedule

1.4.4.1. Reliability

2. P2

2.1. World View

2.1.1. Lockdowns

2.1.1.1. Necessary to lower infection rate

2.1.1.2. Have a big impact on mental health

2.1.2. Local community

2.1.2.1. Supports them

2.1.3. Goverment

2.1.3.1. Trusts the supply chain

2.1.4. Enviorment

2.1.4.1. Sustainability is very important

2.2. Behaviours and their changes

2.2.1. Shopping on a daily basis

2.2.1.1. For a family of 5

2.2.2. Makes lists

2.2.2.1. Believes they are old fashioned

2.2.3. Challenges

2.2.3.1. Providing meals very day

2.2.3.2. spent alot more money

2.2.4. Payment

2.2.4.1. Credit or debit cards

2.2.4.1.1. More practical

2.2.5. Consumption

2.2.5.1. made more meals

2.2.5.2. Spend more money on food

2.2.5.3. More masks and disinfectants

2.2.5.4. Having more restaurant style meals

2.2.6. Resturants

2.2.6.1. more often during lockdowns

2.3. Decision Factors

2.3.1. Freshness of products

2.3.1.1. Priority

2.3.1.2. Quality before quantity

2.3.2. Reasons to buy more

2.3.2.1. Seasonal products

2.3.2.2. Special offers & discounts

2.4. Online shopping

2.4.1. For groceries

2.4.1.1. No available options

2.4.1.2. Not sustainable and not local

2.4.2. Local stores have priority

2.4.2.1. Support the locals

3. P3

3.1. World View

3.1.1. Lockdowns

3.1.1.1. Necessary to lower infection rate

3.1.2. Mass hoardings

3.1.2.1. Thought they were pointless

3.1.2.2. Did not participate

3.2. Behaviours and their changes

3.2.1. Shopping on a daily basis

3.2.1.1. because stores used to be always open

3.2.1.2. After covid only 3 times a week

3.2.2. Lists

3.2.2.1. No lists before covid

3.2.2.1.1. Random shopping

3.2.2.2. Started making them after covid

3.2.3. Consumption

3.2.3.1. Alot of snacks

3.2.3.2. Alot of sweets

3.2.3.3. likes to always be eating

3.2.3.4. After covid bought more frozen goods

3.2.3.4.1. Doesnt like to cook

3.2.4. Random shopping

3.2.4.1. out of boredom

3.2.5. Payment

3.2.5.1. Before covid

3.2.5.1.1. Cash exclusively

3.2.5.2. After covid

3.2.5.2.1. More than often with cards

3.3. Decision Factors

3.3.1. Purchases

3.3.1.1. Not too many at a time

3.3.1.2. Few items at a item

3.3.1.2.1. Daily shopping

3.4. Online shopping

3.4.1. Wasnt used to it before covid

3.4.1.1. The offer wasnt great in their country

3.4.2. Covid made them more likely to buy online

3.4.2.1. Finds it cool

3.4.2.2. Practical

3.4.3. Other goods

3.4.3.1. Clothes and cosmetics only online

3.4.3.2. Due to stores being closed

4. P4

4.1. World view

4.1.1. Likes to help humanity

4.1.1.1. Do as much good as they can

4.1.2. Lock downs

4.1.2.1. In full support of lock downs

4.1.2.2. Made her nervous at first

4.1.3. Doesnt feel effected by the lock downs

4.1.3.1. In the end its all going to be alright

4.1.4. Goverment

4.1.4.1. Trusts them

4.1.4.2. sure that they will always proved us with food and supplies

4.2. Behaviors and their changes

4.2.1. Shopping mostly done by mother

4.2.1.1. Only does shopping in rare cases

4.2.2. Grocery shopping on a daily basis

4.2.2.1. Ended up buying a few packages more than usual

4.2.2.2. Not buying more or less

4.2.3. Likes making lists

4.2.3.1. Always sticks to the list

4.2.4. Consumption

4.2.4.1. Ended up eating more

4.2.4.2. Purchased more goods

4.2.4.3. Bought more Masks and hand-sanitizers

4.2.5. Payment

4.2.5.1. Used to only pay with cash

4.2.5.2. Switched to credit cards

4.2.5.2.1. Cash is dirty

4.2.5.2.2. More convenient

4.2.5.2.3. Didn't like carrying cash around

4.2.6. Take out - Resturant

4.2.6.1. Orders a few times a month

4.2.6.2. Gotten into it more during lockdowns

4.2.6.3. Very convenient

4.2.6.4. Likes the idea

4.3. Decision factors

4.3.1. Proximity

4.3.1.1. Whatever's closer to them

4.3.2. Variety of good available

4.3.2.1. Organic or vegan

4.3.3. Price

4.3.3.1. Cant afford expensive stuff

4.4. Online Shopping

4.4.1. Groceries

4.4.1.1. Never considered it

4.4.1.2. Because grocery shop is close by

4.4.1.3. Feels empathy for post- or delivery men

4.4.2. Other goods

4.4.2.1. During lock downs the frequency increased slightly