Delta Velocity

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Delta Velocity par Mind Map: Delta Velocity

1. Product & RD

1.1. Product Market Data Points

1.2. Brand Etho/Story

1.3. Product Range

1.3.1. Signature SKU's

1.4. Product USP

1.5. Branding & Design

1.6. Pricing Strategy

2. Accelerator

2.1. Acceleration Brands

2.1.1. Fulfilment

2.1.1.1. Inventory Model

2.1.1.1.1. SKU Selection Top 80%

2.1.1.1.2. PO Based On Projected Sale

2.1.2. Amazon / AMS Ads

2.1.3. Content / Reviews Etc

2.1.4. Influencer Cloud/Videos

2.2. Deal Process

2.2.1. Data Evaluation Via Agent

2.2.2. Wishlist/PO - Based Term Sheet

2.2.3. Term Sheet Signed

2.2.4. Handover To Ops

2.2.4.1. SKU Mapping

2.2.4.2. AMS Campaigns

2.2.4.3. Inventory Mapping

3. GTM

3.1. Reporting & P&L

3.1.1. Amazon

3.1.2. Flipkart

3.1.3. Shopify / Own Web

3.1.4. NASC - Channel

3.1.5. GT & MT

3.2. Operation Credit Lines / Loan

3.2.1. Earthmate / RBF /KLUB/ Velocity

3.3. Supply Chain / Logistic Manf to 3PL with QC

3.4. B2B Orders / Scale Deals

3.5. Packaging

3.5.1. Product

3.5.2. Outbox

3.6. Investor Data Pool

3.6.1. Lead

3.6.2. Investment

4. Supply & Manufacturing

4.1. Manufacturing

4.1.1. MOQ

4.1.2. Contract Terms

4.1.3. Unit Price

4.2. Supply

4.2.1. Warehouse

4.2.1.1. Own

4.2.1.2. 3rd Party

4.2.2. Fulfilment

4.2.2.1. Marketplace / Inventory Model

4.2.3. Logistic Partners

4.3. Packaging

4.3.1. Design

4.3.2. Material

5. D2C Growth Channel

5.1. Amazon

5.1.1. Product Market

5.1.2. Policy & Guideline

5.1.3. AMS & Ads Plans

5.1.4. Reviews & Rating

5.1.5. Content & A++

5.1.5.1. Livers

5.1.5.1.1. Insta

5.1.5.1.2. FB

5.1.5.1.3. YouTube

5.1.6. Fulfilment & FBA

5.1.6.1. In House

5.1.6.1.1. Amazon

5.1.6.1.2. Shiprocket / Sollutions

5.1.6.1.3. Direct DTDC/Delhivery

5.1.6.2. 3rd Party

5.1.6.2.1. Amazon Partners / SPN

5.1.6.2.2. Enablers / Agency

5.1.7. Account Health & Hygiene

5.1.7.1. Listing Terms / Do / Don't

5.1.7.2. RTO / Dispute / GRN

5.1.7.3. Customer CRM

5.2. Flipkart

5.2.1. Account Tier

5.2.2. Policy & Guideline

5.2.2.1. TM

5.2.2.1.1. Other Polices

5.2.3. Product Quality

5.2.4. Fulfilment & FBF

5.2.5. Review & Rating

5.2.6. Content & Designs

5.2.7. Ads & Optimization

5.2.8. Price < Other E-Com

5.3. D2C/Website

5.3.1. Website Tech/Shopify Etc

5.3.2. Google Ads / Analytics

5.3.3. FB, Insta, Youtube & Social Media Presence & Ads For Scale

5.4. NASC - Platforms

5.4.1. Jio Mart

5.4.2. Nykaa Wellness

5.4.3. 1MG, Healthkart, Pharmeasy

5.4.4. Meesho - MLM

5.4.5. Snapdeal

5.5. GT & MT

5.6. Hyper Local

5.6.1. Blinkit

5.6.2. Instamart

6. P&L Reporting

6.1. SKU Pricing

6.2. Gross Margins