Marketing Strategy

1. Hospital Facility

1.1. Outpatient

1.1.1. 27%

1.2. Inpatient

1.2.1. 13%

1.3. Surgery

1.3.1. 12%

1.4. CT scan

1.4.1. 6%

1.5. X Ray

1.5.1. 8%

1.6. General check up

1.6.1. 35%

2. Cost

2.1. Operation Marketing

2.1.1. 32%

2.2. Events

2.2.1. 48%

2.3. Accomodations

2.3.1. 5%

2.4. Others

2.4.1. 3%

3. Income

3.1. Insurance

3.1.1. 27%

3.2. BPJS

3.2.1. 38%

3.3. Cash/ credit

3.3.1. 35%

4. Client/ customer

4.1. Corporate

4.1.1. Factory

4.1.1.1. 32%

4.1.2. Office

4.1.2.1. 28%

4.1.3. Mining

4.1.3.1. 10%

4.2. End user

4.2.1. 30%

5. Budget

5.1. Operation Marketing

5.1.1. 35%

5.2. Events

5.2.1. 52%

5.3. Accomodations

5.3.1. 8%

5.4. Others

5.4.1. 5%

6. Events

6.1. Doctor counseling with public community

6.1.1. 22%

6.2. Doctor counseling with government

6.2.1. 28%

6.3. Colloquium with sponsorship

6.3.1. 15%

6.4. General check up

6.4.1. 25%

6.5. CSR

6.5.1. 10%