1. Emotional intelligence
1.1. findings of a study
1.1.1. how emotion may directly or indirectly influence the effectiveness of public relations efforts
2. Conceptualizing EI and its value to PR
2.1. Yeomans (2007)
2.2. (MacNamara, 2016)
2.3. Kent and Taylor’s (2002) dialogic theory
2.4. History-of-EQ Salovey and Mayer (1990)
2.4.1. “ability to monitor one’s own and others’ feelings and emotions, to discriminate among them and to use this information to guide one’s thinking and actions”
2.5. Daniel Goleman
2.5.1. knowing one’s emotions, managing emotions, motivating oneself, recognizing the emotions of others, and handling relationships”
2.5.1.1. 1) self-awareness 2) self-regulation 3) empathy 4) social skills 5) motivation
3. How the articles were selected
3.1. data base
3.1.1. Academic Search Complete, Communication Source, Emerald Insight, JSTOR (including JSTOR open content), SAGE open, Science Direct, Scopus, Springer link, Project Muse, and Web of science
3.1.1.1. the initial search = more than 3000 articles
3.1.1.1.1. 104 peer-reviewed articles that satis- fied the criteria stated above were included in the review
4. Application of EI to aspects of PR
4.1. 104 studies
4.1.1. 36.5%
4.1.1.1. crisis communication
4.1.2. 28.9%
4.1.2.1. leadership-employee communication
4.1.3. 20.2%
4.1.3.1. the role of EI in the public relations profession
4.1.4. 8.6%
4.1.4.1. customer relations
4.1.5. 5.8%
4.1.5.1. political public relations