1. SMEs In Yogyakarta
1.1. Data from the DIY Government's Si Bakul application which records as many as 32,000 MSME actors in the city of Yogyakarta who are members of the marketplace.
1.2. Medium, Small, and Micro Enterprises numbers in Indonesia currently 64.2 million businesses, contribute more than 60% to Indonesia's GDP and employ 97% of the total national labour market.
2. Success Rates
2.1. analyze influence of personal skills, social skills, and the use of accounting information on the success of business in MSMEs
2.2. This study aims to examine the effect of technology usage and financial resources on SMEs business success
2.3. The result proves that technology usage and financial resources have a significant impact on SMEs business success
3. Small and Medium Enterprise
3.1. SMEs often garner a stronger sense of community
3.2. SMEs are more likely to financially support their own community
4. Digital Marketing Efforts Of SMEs In Yogyakarta
4.1. The technology provided to SMEs planned in this research is a Digital technology for product marketing and improving product quality and production. The population in this study were all SME's in Sleman.
4.2. The research approach is made by survey, observation, FGD, and in-depth interview.
4.3. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods
5. Definition: The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers
6. Digital Marketing
6.1. Types of Digital Marketing
6.1.1. Website Marketing
6.1.2. Pay-Per-Click (PPC) Advertising
6.1.3. Content Marketing
6.1.4. Email Marketing
6.1.5. Social Media Marketing.
6.1.6. Affiliate Marketing
6.1.7. Video Marketing
6.1.8. SMS Messaging
6.2. Users of Digital Marketing
6.2.1. SEO Statistic
6.2.1.1. 93% of all online interactions start with a search engine.
6.2.2. Email Marketing Statistics
6.2.2.1. The average number of people who open their emails via mobile devices is 49%.
6.2.3. Social Media Marketing Statistics
6.2.3.1. There are 3.2 billion social media users every day
6.2.4. E-Commerce Statistics
6.2.4.1. Over 74% of companies surveyed already have a website personalization program in place
6.2.5. Mobile Commerce Statistics
6.2.5.1. 51% of consumers make use of mobile devices to identify new brands and items on the market.