1. MACROENVIRONMENT
1.1. Demographic
1.1.1. Demography
1.1.2. Demographic Environment
1.1.3. Demographic trends
1.2. Cultural
1.2.1. Persistence of cultural values
1.2.2. Shift in secondary cultural values
1.3. Economic
1.3.1. Subsistence economics
1.3.2. Industrial economics
1.3.3. Value marketing
1.3.3.1. Change in income
1.3.3.2. Change in Consumer spending patterns
1.4. Natural
1.5. Techonological
1.6. Political
2. MICROENVIRONMENT
2.1. Company
2.1.1. Top Management
2.1.2. Finance
2.1.3. R&D
2.1.4. Purchasing
2.1.5. Accounting
2.1.6. Operations
2.2. Supplier
2.3. Marketing Intermediaries
2.3.1. Resellers
2.3.2. Physical Distribution Firms
2.3.3. Marketing services agencies
2.3.4. Financial Intermediaries
2.4. Customers
2.4.1. Customer markets
2.4.2. Business markets
2.4.3. Reseller markets
2.4.4. Government markets
2.4.5. International markets
2.5. Publics
2.5.1. Financial publics
2.5.2. Media publics
2.5.3. Government publics
2.5.4. Citizen-action publics
2.5.5. Local publics
2.5.6. General publics
2.5.7. Internal publics