1. How we'll know when we've reached the goal
2. Parking Lot
2.1. Create a referral program that rewards people for bringing us interviews
3. Resources that we'll need:
3.1. A comprehensive referral program for vendors and service providers in Tepoztlan that incentivizes people to put us in contact with property owners and others who may assist us.
3.1.1. Steps to doing this
3.2. On-site resource
3.3. A category system that helps identify the different traits of a property based on amenity and service level first, then other ranking, which could follow the Airbnb system.
3.3.1. Steps to doing this:
3.3.1.1. Define what is a level 4 property
3.3.1.2. Define what is a level 5 property
3.3.2. Look for suggestions/help with this in ChatGPT
3.4. ClickUp workflow
3.5. Calendly
3.6. Printed materials
3.6.1. Half page fliers for referral program
3.7. QR Code
3.7.1. For research interviews for owners
3.7.2. For research interviews for cuidadores
4. Outcomes (What we're looking for)
4.1. Confidence
4.1.1. Team:
4.2. Stability
4.2.1. Team:
4.3. Security
4.3.1. Team:
5. Planning
5.1. Timeframe
5.1.1. April 1 - July 1
5.1.1.1. April:
5.1.1.1.1. Set the foundation
5.1.1.1.2. Wireframe the new website
5.1.1.1.3. Set up the capture systems
5.1.1.1.4. Shore up the back office and make it seemless
5.1.1.2. May:
5.1.1.2.1. Canvass and perform orientation with taxistas
5.1.1.2.2. Post flyers with QR codes
5.1.1.2.3. Perform 20 interviews
5.1.1.3. June:
5.1.1.3.1. Publish and present first-run one-pager and offer
5.1.1.3.2. Perform follow-up (money calls)
5.1.1.3.3. Perform 30 interviews
5.1.1.3.4. Post additional flyers
5.2. Goal:
5.2.1. Sign 3 new CEVOYA properties of level 4 or Higher
6. The W's
6.1. What
6.1.1. Sign 3 new CEVOYA properties of level 4 or Higher
6.2. Why
6.2.1. Confidence
6.2.2. Stability
6.2.3. Secure
6.3. How
6.3.1. We're going to find leads using the following methods:
6.3.1.1. Perform market research interviews with owners of level 4 or 5 properties in Tepoztlan
6.3.1.2. Via others
6.3.1.2.1. "We're developing a training program for caretakers of short term rental properties in Tepoztlan to help them provide better experiences for their guests and make for happier neighbors all around. Before we can do that, we need to talk to
6.3.1.3. Direct to owner
6.3.1.3.1. Hello there, I'm reaching out because we're planning to develop a program on guest satisfaction for owners of vacation home properties in Tepoztlan. But before we start developing the course, we need to do some market research to ensure that I am addressing the needs of my target audience. So we are looking for 20 individuals who are interested in participating in a brief 15-20 minute market research session via Zoom/phone. If you are a vacation home property owner in Tepoztlan are interested in sharing your thoughts on this topic, I would love to hear from you. To sign up, please comment below or send me a private message. Your insights and feedback will be incredibly valuable in helping me create a course that truly meets the needs of vacation home owners as well as the community in Tepoztlan. Thank you in advance, and I look forward to hearing from you!
6.3.1.3.2. Alternate:
6.3.1.4. Cuidadores:
6.3.1.4.1. Do you work at a property that is being rented as an Airbnb or Short Term Rental? We're offering $100 MN for 30 minutes of your time to share your experience with us in order to help us develop training programs for caretakers of these kind of properties. Would you be interested in sharing you opinions and experiences with us?
6.4. Where we'll generate leads
6.4.1. Talk to local vendors and service providers and promote our referral program
6.5. Where we'll look for leads
6.5.1. FaceBook
6.5.1.1. People posting their property
6.5.2. Instagram
6.5.2.1. People posting their property
7. What's standing in our way:
7.1. Obstacles
7.2. Challenges
7.2.1. Need to develop referral program
7.2.2. We need people on-site in Tepoztlan
7.2.3. No category system yet