A Practical Guide to a Better Customer Service Process - To increase the Customer Satisfaction Score (CSAT)
par Alison White
1. CSR to respond to client feedback/emails in a timely manner
1.1. Act on customer feedback and suggestions in a timely, consistent, and transparent manner, and create a culture of customer-centricity in your organization.
2. CSR to listen
2.1. The CSR must take the time to hear the customer's complaint and how the customer feels about what has happened to them.
2.2. The CSR must listen to the customer without interruptions.
2.3. CSR to emphasize with client
2.3.1. CSR wants to thank them for their input, acknowledge their concerns
2.4. CSR must make certain they understand why the customer is upset
2.4.1. They can also ask them for more clarification, feedback, or referrals if needed
3. CSR to act
3.1. CSR must begin to work with the client to find a solution
3.2. CSR to inform the customer of the actions they are taking or planning to take based on what was discussed
4. CSR to follow up with the customer
4.1. CSR to ask the customer if they are satisfied that their issue has been resolved
4.2. CSR to ask customer if they can help with anything else
4.3. the organisation must contact the customer either via email, or phone and ask them for feedback on the experience
4.3.1. One should review feedback and suggestions regularly, evaluate outcomes, and identify new areas for improvement or innovation.