Product KPI Dashboard

1. Business

1.1. What are main business verticles for my product

1.1.1. what are the creatives types/ adformat used by different business verticle campaigns

1.1.2. What are optimisation type used mainly by differenent business verticle. Does CPC used by all verticle or only media buyers or none?

1.1.3. Common features used to setup campaigns aganist each business verticle (For ex: RT audiences, UA supression list)

1.1.4. Does every campaign uses Applist? or run open targeting campaigns?

1.1.5. If the campaigns are more inclined towards certain creative type? is it helpful to scale supply or enhance features on creative type

1.1.6. Top 10 features which call the campaigns uses across verticle or verticle specific

2. Product

2.1. How can decide new feature prioritisation? Verticle based? Most common features used most

2.2. What is anticipated adoption for my new feature, who is using, what is increment in performance (for ex: improved X revenue or Y clients or Z campaigns) (Post release)

3. Domain or Advertiser Block reports in realtime

3.1. Identify the domains/ campaigns getting blocked before client raises it and share the list regularly with CSM. So that they can push advertiser to use different domain

4. Who use this feature

4.1. Data based on each feature across advertisers x enterprises campaigns attached with revenue. To understand importance of each feature.

5. Performance KPI

5.1. Why can't they use pre-lanuch? limitation of tool or data quality or limited data set?

5.2. To start new geo exploaration across different category