Empower Albany 3-Tiered Capacity Building Workshop Simple Social Strategy & Curriculum
1. Full Core-Curriculum Elements
1.1. 1. Account Creation & Setup
1.2. 2. Social Media Goals
1.3. 3. Audience Identification
1.4. 4. Content Creation Method
1.5. 5. Reports & Paid Ads
1.6. 6. Fundraising and Campaigns
2. Pre-Assessment Survey
2.1. 1. Account Creation & Setup
2.1.1. 1.1 - Which social media platforms are you currently using for your organization? ☐ Facebook ☐ Instagram ☐ Twitter ☐ LinkedIn ☐ YouTube ☐ TikTok ☐ Other:
2.1.2. 1.2 - Do you have a dedicated social media account for your nonprofit organization? ☐ Yes ☐ No
2.1.3. 1.3 - Do you use your personal social media account to promote your nonprofit organization? ☐ Yes ☐ No
2.1.4. 1.4 - Who manages the social media account(s) for your organization? ☐ I manage it myself ☐ A staff member ☐ A volunteer ☐ We hire an external agency
2.2. 2. Social Media Goals
2.2.1. 2.1 - What are the primary goals for your organization’s social media presence? (Select all that apply) ☐ Raising awareness about our mission ☐ Increasing donations ☐ Recruiting volunteers ☐ Engaging with the community ☐ Promoting events or campaigns ☐ Educating the audience ☐ Other:
2.3. 3. Audience Identification
2.3.1. 3.1 - Do you know who your target audience is on social media? ☐ Yes ☐ No
2.3.2. 3.2 - Do you know how to identify your audience’s demographics (e.g., age, location, interests)? ☐ Yes ☐ No
2.3.3. 3.3 - Do you segment your content to address different audience groups (e.g., donors, volunteers)? ☐ Yes ☐ No
2.4. 4. Content Creation Method
2.4.1. 4.1 - What method do you use to create content? ☐ I create it myself ☐ Staff/volunteers create it ☐ We use professional graphic design tools (e.g., Canva, Adobe Suite) ☐ We use stock content and images ☐ Other:
2.4.2. 2.2 - Do you follow any social media methodology or process in order to create consistency presence? ☐ Yes ☐ No
2.4.3. 2.3 - How often do you post on social media? ☐ Daily ☐ A few times a week ☐ Weekly ☐ Less than once a week
2.5. 5. Reports & Paid Ads
2.5.1. 6.3 - Have you ever boosted a post on social media? ☐ Yes ☐ No
2.5.2. 3.2 - If yes, what is your average budget per campaign? ☐ Less than $50 ☐ $50–$100 ☐ $100–$500 ☐ Over $500
2.5.3. 3.1 - Have you ever run paid social media campaigns for your organization? ☐ Yes ☐ No
2.6. 6. Fundraising and Campaigns
2.6.1. 6.1 - Do you use social media campaigns for specific fundraising drives or awareness months? ☐ Yes ☐ No
2.6.2. 6.2 - Do you publicly acknowledge donors or celebrate milestones on social media? ☐ Yes ☐ No
2.6.3. 6.3 - Do you use social media donation tools (e.g., Instagram donation sticker, Facebook fundraisers)? ☐ Yes ☐ No
3. Strategic Plan & Curriculum Pathway
3.1. **Step 1: Pre-Assessment Survey** Audience: All Tiers
3.1.1. Pre-survey all nonprofit organizations to mesuare their knowledge and how their social media is currently set up.
3.2. **Step 2: Basics of Social Media Course & Content Workshop** Audience: All Tiers (Tier 1)
3.2.1. **Course Content:** - Creating Account - Defining Social Media Goals and Objectives - Identifying Audience & Customer Avatars - Creating Call to Actions - Creation of 100 Posts - Video Workshop Afternoon - Posting Strategy
3.2.2. **Survey** *Quality Questions: *
3.2.3. **Tracking Progress**
3.2.4. **Post- Assessment Survey**
3.3. **Step 3: Reports & Paid Ads** Audience: Tier 2
3.3.1. **Cource Content:** - Define essential metrics: reach, engagement, impressions, and conversions. - Platform-Specific Insights - Content Performance Tracking - Audience Insights & Segmentation - Social Media Reporting Setup - Introduction to Paid Ads & Budgeting - Targeting & Ad Content Creation - Ad Performance Analysis & Reporting
3.3.2. **Survey** *Quality Questions: *
3.3.3. **Tracking Progress**
3.3.4. **Post- Assessment Survey**
3.4. **Step 4: Fundraising & Campaigns** Audience: Tier 3
3.4.1. **Course Content:** - Setting Fundraising Goals - Creating a Social Media Campaign Plan - Choosing the Right Platforms for Fundraising - Building a Campaign Timeline - Designing Engaging Fundraising Content - Utilizing Social Media Donation Tools - Promoting Campaigns with Paid Ads - Tracking & Reporting Campaign Success
3.4.2. **Survey** *Quality Questions: *
3.4.3. **Tracking Progress**
3.4.4. **Post- Assessment Survey**
3.5. **Step 5: Strategic Continuous Plan** Audience: All Tiers
3.5.1. **GOAL** 45, 60 and 90 days check in - Checklist: List of accomplishments - Questions - Follow up on their plan - Collect survey
4. Post-Assessment Survey
4.1. 1. Account Creation & Setup
4.1.1. 1.1 - Which social media platforms are you currently using for your organization? ☐ Facebook ☐ Instagram ☐ Twitter ☐ LinkedIn ☐ YouTube ☐ TikTok ☐ Other:
4.1.2. 1.2 - Do you have a dedicated social media account for your nonprofit organization? ☐ Yes ☐ No
4.1.3. 1.3 - Do you use your personal social media account to promote your nonprofit organization? ☐ Yes ☐ No
4.1.4. 1.4 - Who manages the social media account(s) for your organization? ☐ I manage it myself ☐ A staff member ☐ A volunteer ☐ We hire an external agency
4.2. 2. Social Media Goals
4.2.1. 2.1 - What are the primary goals for your organization’s social media presence? (Select all that apply) ☐ Raising awareness about our mission ☐ Increasing donations ☐ Recruiting volunteers ☐ Engaging with the community ☐ Promoting events or campaigns ☐ Educating the audience ☐ Other:
4.3. 3. Audience Identification
4.3.1. 3.1 - Do you know who your target audience is on social media? ☐ Yes ☐ No
4.3.2. 3.2 - Do you know how to identify your audience’s demographics (e.g., age, location, interests)? ☐ Yes ☐ No
4.3.3. 3.3 - Do you segment your content to address different audience groups (e.g., donors, volunteers)? ☐ Yes ☐ No
4.4. 4. Content Creation Method
4.4.1. 4.1 - What method do you use to create content? ☐ I create it myself ☐ Staff/volunteers create it ☐ We use professional graphic design tools (e.g., Canva, Adobe Suite) ☐ We use stock content and images ☐ Other:
4.4.2. 2.2 - Do you follow any social media methodology or process in order to create consistency presence? ☐ Yes ☐ No
4.4.3. 2.3 - How often do you post on social media? ☐ Daily ☐ A few times a week ☐ Weekly ☐ Less than once a week
4.5. 5. Reports & Paid Ads
4.5.1. 6.3 - Have you ever boosted a post on social media? ☐ Yes ☐ No
4.5.2. 3.2 - If yes, what is your average budget per campaign? ☐ Less than $50 ☐ $50–$100 ☐ $100–$500 ☐ Over $500
4.5.3. 3.1 - Have you ever run paid social media campaigns for your organization? ☐ Yes ☐ No
4.6. 6. Fundraising and Campaigns
4.6.1. 6.1 - Do you use social media campaigns for specific fundraising drives or awareness months? ☐ Yes ☐ No
4.6.2. 6.2 - Do you publicly acknowledge donors or celebrate milestones on social media? ☐ Yes ☐ No
4.6.3. 6.3 - Do you use social media donation tools (e.g., Instagram donation sticker, Facebook fundraisers)? ☐ Yes ☐ No