1. Email marketing
1.1. AR messages
1.2. Enewsletters
1.3. Brocadcast messages
2. List Building
2.1. Ethical bribe
2.2. Focus on first 5 messages
2.3. 90% content/ 10% sales
2.4. Segment lists
3. Free Traffic
3.1. Target: Site pages / blog posts
3.2. Offline
3.3. Online
3.3.1. Social media
4. Paid Traffic
4.1. Target: Landing Pages
4.2. Offline
4.3. Online
4.3.1. Social media ads
5. Landing pages
5.1. Most wanted outcome
5.1.1. Capture Opt-in
5.1.2. Have them call you
5.1.3. Buy something immediately
5.1.4. Drive them to a webinar
5.1.5. Drive them to another page
5.1.6. Drive them to affiliate offer
5.1.7. Have them come to your location
5.1.8. Have them take the next step
6. Blog posts
6.1. Goals
6.1.1. Have them know, like and trust you
6.1.2. Move them along sales funnel
6.1.3. Optin
6.1.4. Call office
6.1.5. Watch a video
6.1.6. Move them along the funnel
7. Lead nurturing
7.1. Move them along the funnuel
8. Receive phone calls
8.1. Scripts
8.1.1. New customer
8.1.2. Existing customer
8.1.3. Other calls
9. Receive emails
9.1. Processing emails received
9.2. Getting them to the right people
9.3. Creating best responses
10. Customer support
10.1. Manage every touch with client
10.2. Give CS folks incentives
10.3. Amazon looks for CS fanatics
11. Show how to optimize
11.1. Document sales funnel
11.2. Traffic
11.2.1. PPC
11.2.2. SEO
11.2.3. Direct mail
11.3. Landing pages
11.3.1. Copy
11.3.2. Opt-ins
11.3.3. Calls to action
11.3.4. Videos
11.4. Nurturing
11.4.1. Emails
11.4.2. Webinars
11.5. Phone calls
11.5.1. Phone script
11.5.2. Appointment
11.6. Proposals
11.7. Closing
11.8. Stick
11.9. Backend
11.10. Referrals
11.11. Other
11.11.1. Enewsletters
11.11.2. Meta descriptions
11.11.3. Magazine ads
11.11.4. Webinars
11.11.5. Audios
11.11.6. Cold calling
12. Testimonials
12.1. Request them periodically
12.2. Request per product sold
12.3. Can disguise in form of survey
13. Overall Plan
13.1. Ideal client
13.2. Long term goals
13.3. Hook
13.4. Offer
13.5. Product / service line plan
13.6. Value of customer
13.6.1. Initial purchase
13.6.2. 1st year value
13.6.3. Live time value
13.6.4. Value = Profits
13.6.5. Fixed versus variable costs
14. Ecommerce / purchase
14.1. Make it frictionless
14.2. Audio or video on order page
14.3. Order summary listing benefits
14.4. Tokens??? like SSL certificate
14.5. Guarantees
14.6. Irresistible offers
14.7. Complete risk reversal
15. Stick campaign
15.1. Start with first email after purchase
15.2. Carry it through at least through refund period
15.3. Get them to consume/ enjoy benefits of product /service
15.4. Testimonials
15.5. Case studies
16. Retention
16.1. Pre-scheduled bonuses over time
16.2. Unexpected bonuses
16.3. Regular communications - Dream 100 style
17. Backend
17.1. Your products
17.2. Affiliate products
17.3. Licensed products
17.4. Bulk purchased products
17.5. Dropshipped from wholesaler products
18. Referrals
18.1. Ask for them
18.2. Give them incentives
18.3. Give them a "deal" they can offer those they refer
18.4. Tracking
18.5. More than one program
18.6. Provide info they can pass along to referee
18.6.1. Writesups
18.6.2. White papers
18.6.3. Case studies
18.6.4. Newsletter articles
18.6.5. Blog posts
18.6.6. Infographics
18.6.7. Videos