Transmedia

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Transmedia par Kathleen Menzies Mind Map: Transmedia

1. Movies

2. 'Offline' products

2.1.1. Figurines

3. Games

3.1.1. World Without Oil

3.1.2. Conspiracy for Good

3.1.3. Urgent Evoke

3.1.4. America 2049

3.2.1. Perplex City

3.2.2. ilovebees

3.2.3. The Beast

3.2.4. Cathy's Book

3.2.5. lonelygirl15

3.2.6. Link to ARGNet

3.2.7. Year Zero ARG

3.3.1. Assassin's Creed

3.3.2. Tomb Raider: Underworld

3.3.3. Video games of comic books e.g. Batman

3.3.4. Halo 2

3.3.5. Dragon Age

4. e-Publishing

4.3.1. The Fallen Cycle

5. Transmedia Marketing

5.1.1. Audi's Art of the Heist

5.1.2. Toyota's Your Other You

5.1.3. Ford Focus Rally

5.1.4. Mazda's 33 Keys

5.1.5. Levi's Jeans

5.1.6. Covet (perfume)

5.1.7. Stella Artois

5.1.8. Old Spice

5.1.9. Wrigley's Mission Icefly

6. Comic books and graphic novels

7. Definitions

8. Teaching transmedia

8.4.1. Game based learning

8.4.1.1. Blended learning

8.4.1.1.1. Inanimate Alice

8.5.1. Paulo Cirio

8.5.1.1. Collapsus

8.5.1.1.1. See article by S Costaza Chock, IAMCR 2011 - Trasmedia mobilization/immigrant rights in LA

9. Music

10. Theatre and performing arts

11. BIG QUESTION: Transmedia as a marketing tool or artistic expression in its own right (business case/ creative vision)? Probably bit of both? Where's the distinction?

12. Transmedia revenue models

13. Print novels

14. The performance of self online as a form of transmedia storytelling (e.g. photos on social networks, home videos, persona creation, positioning oneself in a narrative semi-imaginary fashion). Mediated identity. Real life as medium. Relates to ARG.

15. TV Series/ Shows

16. Critical perspectives

17. Internet

18. Art

18.3.1. Sharon Daniel - Public Secrets

19. Transfiction

19.1.1. Cathy's Book

19.1.2. First Among Sequels

19.5.1. Cthalloween

19.5.2. The Tallking Dead

19.5.3. #SXStar Wars

19.5.4. The Chatsfield

20. Related terms

21. Notable theorists and practitioners

Transmedia

1. Movies

1.1. Comicbook/superhero genre e.g. Marvel

1.2. Batman: The Dark Knight

1.3. The Matrix

1.4. Prometheus

1.5. A.I.

1.6. Star Wars

1.7. Pandemic (short film)

1.8. District 9

1.9. Romanzo Criminale

2. 'Offline' products

2.1. Toys

2.2. Clothes

2.3. Other branded merchandise

2.4. Sometimes necessary to buy for codes to unlock narrative

3. Games

3.1. Serious Games

3.2. Alternate Reality Gaming (ARG)

3.3. Video games

4. e-Publishing

4.1. Experiments with format and form

4.2. Digital 'reading enhancements' - book apps for additional content/context. Video, interactive maps, narration

4.3. New Media writing e.g. hypertext novels, twitter stories

5. Transmedia Marketing

5.1. Digital Marketing

5.2. Viral and guerilla marketing

5.3. Offline marketing

6. Comic books and graphic novels

6.1. Daredevil, Luke Cage, Iron Fist and Jessica Jones

6.2. Iron Man

6.3. Sin City

7. Definitions

7.1. "A hybrid mix of complementary entertainment offerings that span several types of media" LaPlante, 1999.

7.2. "...Integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story" - Henry Jenkins, 2003.

7.3. "The trans part of transmedia is that the designer transforms and transcends media categories, and by so doing, creates new media categories" - Nick Hafermas, 2013.

7.5. Producers Guild of America: "three stories told via three distinct media" - in Andrea Philips, 2012.

7.6. Marsha Kinder early mention...

8. Teaching transmedia

8.1. See Henry Jenkins' syllabus

8.2. As concept

8.3. As practise

8.4. As teaching method

8.5. Awareness raising/activism

8.6. In psychotherapy

9. Music

9.1. Gorillaz

9.2. Nine Inch Nails

9.3. Joanna Lee (Swedish)

9.4. Thomas Dolby

9.5. Linkin Park

9.6. Jay-Z

9.7. http://www.amazon.co.uk/Crossing-Transmedia-Frontier-Growing-Festivals/dp/3659182389

10. Theatre and performing arts

10.1. Sleep No More

10.2. Accomplice

11. BIG QUESTION: Transmedia as a marketing tool or artistic expression in its own right (business case/ creative vision)? Probably bit of both? Where's the distinction?

12. Transmedia revenue models

12.1. ISSUES: majority of audience don't have enough time to delve into immersive transmedia narratives. Developers need to plan projects accordingly. Games may only be a minority interest. Best examples of transmedia not all featured in mainstream press.

13. Print novels

14. The performance of self online as a form of transmedia storytelling (e.g. photos on social networks, home videos, persona creation, positioning oneself in a narrative semi-imaginary fashion). Mediated identity. Real life as medium. Relates to ARG.

15. TV Series/ Shows

15.1. Lost

15.2. Doctor Who

15.3. Sherlock

15.4. Slide

15.5. Buffy the Vampire Slayer

15.6. Heroes

15.7. The Office

15.8. How I Met Your Mother

15.9. MTV's Valemont

15.10. Numb3rs

15.11. Game of Thrones

15.12. Blogs for characters: Monk, Psych, Covert Affairs

15.13. WWE (World Wrestling Entertainment)

16. Critical perspectives

16.1. Conceptual and artistic: a chance to explore the interference and interactions between corporeal, virtual, spatial and temporal concepts. Materiality and media reimagined or repositioned.

16.2. Socio-political: Further extension and embedding of capitalist/consumer culture, aimed primarily at children and youth. Transmedia as product diversification, branding, market expansion. Flipside: breaking reality through fiction. Transmedia as tactic.

17. Internet

17.1. Videos: trailers, additional content