Analysis

1. Internal

1.1. Need analysis

1.1.1. Customer need

1.2. VRIO

1.2.1. Resource and Capabilities

1.2.2. Value Chain

1.2.2.1. Activities

2. External

2.1. 5-force

2.1.1. Threat of industry

2.1.1.1. Profitabilty

2.1.1.2. Profit to industry

2.2. PEST/STEP

2.2.1. External general environment

3. Keys to make Strategic Choice

3.1. Expected Return and Strategic goals

3.2. Risk and flexibility

3.3. Consistency and continuity

3.4. Sustainability of competitive advantage

3.5. Ethical consideration and Corporate social responsibilities

4. Different Level Strategy

4.1. Business Level Strategy

4.1.1. Focus on Positioning

4.1.1.1. Cost Leadership

4.1.1.2. Diversification

4.1.1.2.1. Brand Loyalty

4.1.1.3. Mixed Strategy

4.1.1.3.1. Mass Customization

4.1.2. Timing and scale (Resource Commitment)

4.1.2.1. 3 Movers

4.1.2.1.1. First / Second / Late

4.2. Corporate Level Strategy

4.2.1. Scope

4.2.1.1. Related diversification

4.2.1.2. Unrelated diversification

4.2.1.2.1. Solution: M form

4.2.1.3. Advantage

4.2.1.3.1. Economy of Scope

4.2.1.3.2. Synergy