Economy 2.0

1. Web 2.0

1.1. social media

1.2. content

1.2.1. user generated

2. long tail

2.1. graph

2.1.1. number

2.1.1.1. sales

2.1.2. catalog

2.2. sales volume

2.2.1. high

2.2.1.1. traditional broadcast media

2.2.2. low

2.2.2.1. Web 2.0 media

3. media

3.1. distribution

3.1.1. internet

3.1.1.1. cheap

3.1.1.1.1. disk space

3.1.1.1.2. access

3.1.2. broadcast

3.1.2.1. expensive

3.1.2.1.1. slots

3.1.2.2. types

3.1.2.2.1. television

3.1.2.2.2. radio

3.1.2.2.3. newspapers

4. technology

4.1. S curve

4.1.1. long

4.1.1.1. evolutionary

4.1.1.1.1. slow

4.1.1.1.2. expensive

4.1.1.1.3. continuous

4.1.1.2. entrenched

4.1.1.2.1. wait and see

4.1.1.2.2. deep pockets

4.1.1.2.3. scalability

4.1.2. bursts

4.1.2.1. revolutionary

4.1.2.1.1. fast

4.1.2.1.2. cheap

4.1.2.1.3. disruptive

4.1.2.2. innovaters

4.1.2.2.1. new markets

4.1.2.2.2. boot strapping

4.1.2.2.3. agility