Why FB Ecosystem Works? It Achieves All Aspects of Clicks to Conversions "Steps to Convert Triggers" Elements Needed for Every F.U.N.N.E.L.
par John Pohly
1. LIKEABILITY
2. COMMUNITY
3. SOCIAL PROOF
3.1. Online Reviews
3.1.1. Facebook Page Reviews
3.2. Social Media Love
3.2.1. Facebook Likes, Shares
3.3. Google Test
4. INSTANT GRATIFICATION
5. FREEMIUM
5.1. PDF
5.2. Video
5.3. House Value
5.4. Property List
6. SCARCITY
7. RECIPROCITY
7.1. Free Content Gets High Registrations, Consistent Content Gets Good Appointments and Referrals
8. HIGH DEMAND
9. UPSELL
10. NEWSLETTER
11. NEXT OFFER
12. EXPAND MARKET
13. LIFETIME CLIENTS
14. YOUR MISSION
14.1. Your Big WHY
14.2. Charity
15. ROUTINE
15.1. Open Houses
15.1.1. Fb Event
15.1.2. On-site Digital Registration
15.1.2.1. Freemium
15.2. Webinars
15.2.1. Who is Your Audience?
15.2.1.1. What is Their #1 Problem?
15.2.1.1.1. Can You Answer Part of Problem? Freemium
15.2.1.2. What is Their #2 Problem?
15.3. New Listing Promo
15.3.1. buy vanity (street address) domain
15.3.1.1. forward to listing landing page
15.3.1.1.1. Facebook ad to specific demographics
15.4. Helpful Videos
15.5. Market Updates
15.6. Appointment Calendar
15.6.1. Calend.ly
15.7. Live Streaming
15.7.1. Zoom.us
15.8. Saved Search Alerts
15.9. Monthly Newsletter
15.10. Blog Posts
16. ANTICIPATION
16.1. They Know You Before You Know Them
16.1.1. 2nd Seller Funnel, SOI Referral Funnel
17. CHARISMA
17.1. Appearance
17.2. Language of Sales
17.3. Non-Verbals
17.4. Use of Video
17.5. High Facebook Engagement
18. HISTORY WITH A LEAD
18.1. Response Time
18.2. Communication Skills
18.3. Accessability
19. HIGHER PRICE
19.1. In absence of other factors, Price is a determinate of value, 6% or higher recommended
19.2. Discount brokers go out of business, struggle with agent retention (Zip Realty, Redfin)
19.3. Upfront Staging fee
19.4. Upfront Drone fee
19.5. 1 Year Minimum Listing Term
20. TRACK RECORD WITH CLIENTS
21. AUTHORITY
21.1. Published Author
21.1.1. Book
21.1.2. Magazine / Prestigious Website
21.2. As Seen on TV Effect
21.2.1. YouTube Channel