1. Email Strategy
1.1. Outbound Campaign
1.1.1. Nurture to internal lists
1.1.1.1. Write 3 email nurture
1.1.1.2. Automation / Workflow Setup
1.1.2. Post-Commitment Campaign
1.1.2.1. Write 3 email nurture
1.1.2.2. Automation / Workflow Setup
2. Resources
2.1. Team Members
2.1.1. Amy LaVange
2.1.1.1. [email protected]
2.1.2. Kyle Johnson
2.1.2.1. [email protected]
2.1.3. Brandi Smith
2.1.3.1. [email protected]
2.2. Teamwork
3. OVERVIEW
3.1. GOALS
3.1.1. $15-$25 million raised
3.2. Buyer Personas
3.2.1. Working Professional
3.2.1.1. Looking to invest in a way to bypass wall street
3.2.2. Experienced investors who can see what a big deal this will be
3.2.3. Tree Huggers (crusaders/activists)
3.2.4. Health Minded Individuals
3.3. Customer Journey
3.3.1. Customer comes across information drawing attention to problem (health problem) or investment opportunity.
3.3.1.1. Articles
3.3.1.2. Press Releases
3.3.1.3. Social posts
3.3.1.4. KOL mentions
3.3.1.5. Online Mentions
3.3.1.6. Ads
3.3.2. Go to landing page from Manhatten Street Capital to get more informed
3.3.2.1. Videos
3.3.2.2. infographic
3.3.3. Reserve to invest money in cause
3.3.3.1. Prospectus
4. Deployment Strategies
4.1. Social
4.2. Email
5. SEO Strategy
5.1. Optimize MSC Page
6. Content Strategy
6.1. Video
6.1.1. Interview Client
6.1.2. Storyboarding/scripting
6.1.3. Video creation
6.2. Prospectus
6.2.1. Outline
6.2.2. Copy creation
6.2.3. Design
6.3. Data Sheet
6.3.1. Financial Concept
6.3.1.1. Research figures/stats
6.3.1.2. Design
6.3.1.3. Distribute
6.3.2. Health Focused Concept (dangers of biohazard material)
6.3.2.1. Research figures/stats
6.3.2.2. Design
6.3.2.3. Distribute
6.4. Infographic
6.4.1. Prezzi to Infographic
6.4.2. Pull in stats
6.5. Articles
6.5.1. Regulation A
6.5.1.1. Investment focused
6.5.2. Did you know? concept
6.6. Press Release
6.6.1. 3-5 press releases
6.6.2. launch
6.6.3. promote
7. Social Media Strategy
7.1. Platform Optimizations
7.1.1. Ensure linking to website
7.1.2. Ensure branding
7.2. Facebook
7.2.1. Paid Ads
7.2.1.1. Ad copy
7.2.2. Remarketing
7.2.3. Boosted posts
7.2.3.1. Crowdfunding Landing Page
7.3. Twitter
7.3.1. Paid Ads
7.3.2. Remarketing
7.3.3. Network
7.3.3.1. Joining groups around personas
7.3.3.2. Following/tweeting at influencers
7.4. LinkedIn
7.4.1. Paid Ads
7.5. YouTube
7.5.1. Create channel
7.5.1.1. Optimizations
7.5.2. Post current videos
8. PR Strategy
8.1. Social PR
8.1.1. Targeting/following key opinion leaders (KOAs)
8.1.2. Engaging with KOA (forming relationships)
8.1.3. Identifying endorsement opportunities
8.2. Press
8.2.1. Launch press release
8.2.2. Promote press release
8.2.3. Outreach to journalist/influencers
8.2.3.1. Crafting emails
8.2.3.2. Launching emails
8.2.4. 2 Mike Templeman articles
8.2.4.1. Forbes
8.2.4.2. Tech Cocktail
8.3. Article Creation
8.3.1. SEO optimization
8.3.2. CTA development/testing
8.3.3. Get featured
8.3.3.1. TechCrunch, Entrepreneur, VentureBeat
8.4. Research online publications for further outreach
8.4.1. Natural living / natural parenting
8.4.2. Technology / Innovations
8.4.3. Investment / Finance
8.4.4. Culture News
8.4.5. Environmentalist
8.4.6. Create list of current opportunities
9. Development
9.1. Landing Page Creation
9.1.1. Copy creation
9.1.2. CTAs
9.1.3. Design
9.1.4. Automation setup
9.2. Lead Gen Popup
9.2.1. Exit intent
9.2.2. Popup