Audience Interaction

1. Social Media

1.1. Most interaction and communication as well as connecting, collaborative participation

2. Radio stations

2.1. Satellites and podcast, music streaming, listeners are able to call or text radio segments in order to be featured in certain events or contests

3. Yelp

3.1. Allows customer service feedback and ratings

4. Newspapers

4.1. People can now access magazines and news papers on their cell phones, can engage in discussions