Benjamin Franklin House SWOT Analysis

1. Opportunities

1.1. Close Proximity to Transport links

1.2. Potential to reach wider audience

2. Strengths

2.1. Grade I listed building

2.2. Last remaining BF House in the world

3. Threats

3.1. Strong reliance on tourist trade

3.2. Changes to Government spending

4. Weaknesses

4.1. Relies on Volunteers for staff majority

4.2. Building Robustiliy

4.3. Limited appeal

5. New node