KPMG Enterprise

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KPMG Enterprise par Mind Map: KPMG Enterprise

1. Content

1.1. Thought leadership

1.2. Barometer research

1.3. Tools

1.4. Video

1.5. KPMG stable content/links

1.6. Related events

2. Events

2.1. National

2.1.1. Details (date/time/place/speaker/theme/teaser video)

2.1.1.1. Sign up

2.1.1.1.1. Remember me/auto fill

2.2. Featured local (TBC)

2.3. About events

2.3.1. Events testimonials

2.4. Past

2.4.1. Highlights video content

3. Footer

3.1. Newsletter sign up

3.2. Contact CTA

4. Contact

5. Blog

5.1. Featured/promoted content

5.1.1. Content themes

5.1.1.1. Brexit

5.1.1.2. Funding

5.1.1.3. Growth

5.1.1.4. HMRC

5.1.1.5. Innovation

5.1.1.6. Legal

5.1.1.6.1. CTA - call/social/sign up/Enterprise services around the topic

5.1.1.7. People

5.1.1.7.1. No comments

5.1.1.8. Regulation

5.1.1.9. Risk

5.1.1.10. Succession

5.1.1.11. Supply Chain

5.2. Content search

6. Functionality

7. Calls to Action

8. Homepage

8.1. Proposition/strapline

8.2. Featured content

8.3. Featured events

8.4. Testimonials

8.5. In your region content (IP lookup)

9. About

9.1. Why do we exist?

9.2. Who are we for? (turnover/job roles)

9.3. What's in it for the user? (services/sectors)

9.4. Where do we operate?

9.5. Who do we work with?

9.6. What do our clients say about us?

10. User

10.1. Cookie personalisation based on behaviour/location

10.2. Liked/favourited content?

11. Admin

11.1. csv download of event sign ups

11.2. Feature content on homepage

11.3. Promoted content by theme/type

11.4. Analytics to measure popular content