1. 8.Getting Home: As stated previously methods to get home are listed on the Shake&Co website making it relatively straightforward to plan the logistics of the trip home.
2. 7. Attractions: Shakespeare and Company's marketing department recognizes one important thing: Shake&Co is not the sole reason many pass through the Berkshires and offer links to other attractions in the area even though several are direct or indirect competitors.
3. 6. Refreshment: Besides providing concession, Shakespeare and Company also lists a comprehensive compendium of local eateries which include small cafes as well as larger fine dining establishments.
4. 5. The Experience: Here comes the climax of the whole experience. The audience engages and hopefully is encouraged to spend money on concessions and souvenirs as well be impressed by the art.
5. 4. Accommodation: Shakespeare and Company also offers extensive list of hotels and inns in the Berkshires ranging in price and size. For example the large chain hotel the Hampton Inn is listed alongside the comparably small Old Inn on the Green.
6. 3. Transportation: Shakespeare and Company offers extensive information on how to travel to and from the Berkshires including directions for cars and contact information for airplane, bus, and train service.
7. 2. Purchasing Tickets: Tickets are readily available for purchase online for all events. Tickets cost between $25-50 dependent on seating and time of the performance.
8. 1. Exposure: Shakespeare and Company's promotion include social media, season mailings as well as a reliance on print media: press releases, newspaper reviews, etc.
