CONSUMER BUYER

1. Final consumer behavior, individuals or household who buy good and service for consumption

2. Types of buying Decision behavior

3. High involvement

3.1. Active careful

4. Low involvement

4.1. Quikly efficiently

5. Buyer decision Proses

6. Need Recognition

7. Information Search

8. Evaluation of alernative

9. Purchase Decision

10. Post-purchase Behavior

11. Stage in the Adoption Process

12. Awareness

13. Interest

14. Evaluation

15. Trial

16. Adoption

17. Model of Consumer Buyer Behavior

18. Marketing

18.1. Product Price Place Promotion

19. Other Stimuli

19.1. Economic Technological Political Cultural

20. Buyer's Black box

20.1. Buyer Characteristic Buyer decision process

21. Buyer responses

22. Factors influencing Buyers

23. Social

23.1. Reference Group Family Roles and Status

24. Personal

24.1. Age & life-cycle stage Occupation Economic situation Lifestle Personality and self-concept

25. Cultural

25.1. Culture Subculture Social class

26. Phychological

26.1. Motivation Perception Learning Belief and attitudes