1. Marketing Environment
1.1. The Microenvironment
1.1.1. The Company
1.1.2. Suppliers
1.1.3. Marketing intermediaries
1.1.4. Competitors
1.1.5. Publics
1.1.5.1. Financial publics
1.1.5.2. Media publics
1.1.5.3. Government publics
1.1.5.4. Citizen-action publics
1.1.5.5. Local publics
1.1.5.6. General publics
1.1.6. Costumers
1.2. The Macroenvinment
1.2.1. Demographics
1.2.1.1. Age structure
1.2.1.1.1. Babby boomers
1.2.1.2. The Changing American Family
1.2.1.3. Geographic shift in population
1.2.1.4. Increasing diversity
1.2.2. Economic
1.2.2.1. Changes in consumer spending
1.2.2.2. Income distribution
1.2.3. Natural
1.2.4. Technology
1.2.5. Political
1.2.5.1. Legislation regulating business
1.2.5.2. Increased emphasis on ethics and socially responsibility actions
1.2.5.2.1. Socially responsibility behavior
1.2.5.2.2. Cause related marketing
1.2.6. Cultural
1.2.6.1. The persistence of cultural values
1.2.6.2. Shift in secondary cultural values
1.2.6.2.1. People's views of themselves
1.2.6.2.2. People's views of others
1.2.6.2.3. People's views in organizations
1.2.6.2.4. People's views of nature