1. Increase customer transactions
1.1. Digital
1.1.1. Promote Starbucks App
1.1.1.1. Ordering
1.1.1.1.1. Avoid line-ups
1.1.1.1.2. Avoid waiting
1.1.1.1.3. Convenience
1.1.1.2. Promotions
1.1.1.2.1. In-store
1.1.1.2.2. Educate Customers
1.1.1.2.3. Digital
2. Increase Purchases/Spend
2.1. In-Store
2.1.1. Encourage multiple purchases
2.1.1.1. Promotions on # of items
2.1.1.1.1. Per visit
2.1.1.1.2. Per day
2.1.1.1.3. Per week
2.1.1.2. Promotion on $ value
2.1.1.3. Promote in-building catering
2.1.1.3.1. Leverage brand & quality
2.1.1.3.2. Better pricing for bulk/catering
2.1.1.3.3. Catering packages
2.1.1.4. Daily Promotions
2.1.1.4.1. Coffee + Food (cookie/muffin/sandwich)
2.1.1.4.2. Sampling of food items
2.2. Create more space
2.2.1. Remove 'grab-stand' from the middle
2.2.2. Regularly restore furniture to original setting (after customer leave)
2.2.3. Ensure customer area is clean and clear of obstructions (e.g. wet-floor sign)