1. Revenues
1.1. Project based
1.2. Monthly retainers
1.3. Hourly
2. Costs
2.1. Fixed
2.1.1. Website hosting
2.1.2. Email service
2.1.3. Employee salary
2.1.4. Annual taxes
2.2. Variable
2.2.1. Freelancer fees
2.2.2. Project related
2.2.2.1. Stock images
2.2.2.2. Printing & production
2.2.3. Marketing
2.2.3.1. Social media
2.2.3.2. SEO
2.2.4. Business Development
2.2.4.1. Travel & Entertainment
3. Competition
3.1. Freelancers
3.2. Online logo-making sites
3.3. Branding agencies
4. Services
4.1. Branding (Online & Offline)
4.1.1. Strategy
4.1.1.1. Vision
4.1.1.2. Mission
4.1.1.3. Competition
4.1.2. Positioning
4.1.2.1. Attributes
4.1.2.2. Positioning
4.1.2.3. Unique Selling Propositions
4.1.3. Identity
4.1.3.1. Name
4.1.3.2. Logo
4.1.3.3. Colour Palette & Typeface
4.1.3.4. Content & Style
4.2. Advertising
4.2.1. Online
4.2.1.1. Website
4.2.1.2. Mobile
4.2.1.3. Apps
4.2.2. Offline
4.2.2.1. Print
4.2.2.1.1. Newspaper, magazines, brochures, business cards etc.
4.2.2.2. Outdoor
4.2.2.2.1. Banners, billboards, standies etc.
4.3. Design
4.3.1. Artwork
4.3.2. Layouts
4.3.2.1. Publications (books, reports etc.)
4.3.3. Websites
4.3.3.1. Conceptualization
4.3.3.2. Design
4.3.3.3. Implementation
4.3.4. Mobile Apps
5. Customers
5.1. Start-ups
5.2. Socially responsible organizations
5.3. SMEs
5.4. Non-profit organizations
5.5. Individuals (writers, bloggers, lawyers, artists etc.)
5.6. Start-up/tech accelerators
6. Location
6.1. Location agnostic
6.1.1. Global
6.1.1.1. Customers can be anyuwhere
6.2. Remote / Online
6.2.1. Skype
6.2.2. Emails
6.2.3. Whatsapp
6.2.4. Facetime
6.2.5. Telephone
6.3. In-person
6.3.1. Relevant and applicable to local customers
7. Marketing
7.1. Website
7.2. Instagram
7.3. Facebook
7.4. Search Engine Optimization
7.5. Partnerships (online & offline)
7.5.1. Start-up / technology accelerators
7.5.1.1. MaRS
7.5.1.2. DMZ (Ryerson)
7.5.1.3. Velocity
7.5.1.4. Creative Destruction
7.5.2. Networking groups
7.5.3. Local municipalities
7.5.3.1. Exhibitions
7.5.3.1.1. Waterfront
7.5.3.1.2. Christmas market
7.5.3.1.3. Homeshows