1. distribution channels
1.1. key resources
1.2. key activities
2. infra-structure
2.1. key activities
2.2. key resources
2.3. partner network
3. Marketing
3.1. inbound
3.1.1. SEO & PPC
3.1.2. Email Lists
3.1.3. Authoring book / Print Media
3.1.4. Supporting / Sponsoring Events
3.1.5. press & public relations
3.1.6. leadership
3.1.7. community building
3.1.8. influencer outreach
3.1.9. blogging
3.1.10. public speaking
3.1.11. earned social media
3.1.12. word of mouth
3.1.13. viral marketing
3.1.14. content creation
3.1.15. organic app store visibility
3.1.16. video content
3.2. outbound
3.2.1. search spam
3.2.2. paid / rented emails
3.2.3. tv, radio, print ads
3.2.4. billboards & outboard advertising
3.2.5. throwaway press releases
3.2.6. pops-up & pop-unders
3.2.7. outbound sales calls
3.2.8. interstitial pages
3.2.9. trade show booths
3.2.10. most social media advertising
3.2.11. forum, comment, UCG spam
3.2.12. banner & display ads
3.2.13. paid app reviews
3.2.14. video ads
4. financials
4.1. cost structure
4.1.1. classes
4.1.1.1. cost-driven
4.1.1.2. value-driven
4.1.2. characteristics
4.1.2.1. fixed-costs
4.1.2.2. variable-costs
4.1.2.3. economies of scale
4.1.2.4. economies of scope
4.2. revenue streams
4.2.1. asset sales
4.2.2. usage fee
4.2.3. subscription fee
4.2.4. time agreement
4.2.4.1. lending
4.2.4.2. renting
4.2.4.3. leasing
4.2.5. licensing
4.2.6. brokerage fees
4.2.7. advertising
5. customer
5.1. segment
5.1.1. demographic
5.1.1.1. income
5.1.1.2. age
5.1.1.3. gender
5.1.1.4. family life cycle
5.1.1.5. social class
5.1.1.5.1. resources
5.1.1.6. education
5.1.1.7. occupation
5.1.1.8. ethnicity
5.1.2. psycographic
5.1.2.1. personality
5.1.2.2. lifestyle
5.1.2.3. values
5.1.2.4. wants
5.1.3. behavioural
5.1.3.1. benefits desired
5.1.3.2. usage rate
5.1.3.3. buying attitude
5.1.3.3.1. loyalty to suppliers
5.1.3.3.2. usage patterns
5.1.3.3.3. order size
5.1.4. geographic
5.1.4.1. region
5.1.4.2. city size
5.1.4.3. urban
5.1.4.4. rural
5.1.4.5. climate
5.2. types
5.2.1. consumer
5.2.2. organizational
5.2.3. industrial
5.3. relationships
5.3.1. key resources
5.3.2. key activities
5.4. channels
5.4.1. email
5.4.2. telephone
5.4.3. training
5.4.3.1. online - real time
5.4.3.2. videos
5.4.4. texts
5.4.4.1. blogs
5.4.4.2. ebooks
5.4.5. chat
5.4.5.1. whatsapp
5.4.5.2. custom chat
5.4.5.3. skype
5.4.6. social networks
5.4.6.1. twitter
5.4.6.2. facebook
5.4.6.3. linkedin
5.4.7. web-site
5.4.7.1. webRTC
5.4.7.2. pop-up
5.4.8. video
5.4.8.1. skype
5.4.8.2. hangouts
5.5. requirements
5.5.1. need / want to purchase
5.5.2. ability to purchase
5.5.3. willing to purchase
5.5.4. authority
6. partners
6.1. partner
6.1.1. key activities
6.1.2. key resources
6.2. supplier
6.2.1. key activities
6.2.2. key resources
7. value propositions
7.1. value
7.2. problems we solve
7.3. products
7.4. services
7.5. needs we satisfy
7.6. key activities
7.7. key resources
7.8. quantitative
7.8.1. price
7.8.2. efficiency
7.9. qualitative
7.9.1. overall customer experience
7.9.2. outcome
8. monetization
8.1. mobile
8.1.1. paid apps
8.1.1.1. paid apps
8.1.1.2. 0.99 app
8.1.1.3. niche premiums
8.1.1.4. alternative app stores
8.1.2. in-app purchases
8.1.3. partnerships
8.1.4. subscriptions
8.1.5. display advertising
8.1.6. app promotion
8.1.7. app developemnt
8.1.8. sales and merchandising
8.1.9. selling app data & source code
8.1.10. mix & match
8.2. web
8.2.1. display advertising
8.2.2. affiliate marketing
8.2.3. lead generation
8.2.4. email rental
8.2.5. subscriptions
8.2.6. online store
8.2.7. online events
8.3. content production
8.3.1. newsletter
8.3.2. books
8.3.3. videos
8.3.4. online classes