1. Awareness
1.1. Mary finds Restaurant on Google Maps
1.1.1. Experience
1.1.2. Insights
1.1.3. Actions
1.2. Mary looks at additional information at the Restaurant website
1.2.1. Experience
1.2.2. Insights
1.2.3. Actions
1.3. Word of mouth
1.3.1. Experience
1.3.2. Insights
1.3.3. Actions
1.4. Review sites
1.4.1. Experience
1.4.2. Insights
1.4.3. Actions
1.5. Social media
1.5.1. Experience
1.5.2. Insights
1.5.3. Actions
1.6. Advertisements
1.6.1. Experience
1.6.2. Insights
1.6.3. Actions
2. Dining
2.1. Arrive
2.1.1. Experience
2.1.2. Insights
2.1.3. Actions
2.2. Dine
2.2.1. Experience
2.2.2. Insights
2.2.3. Actions
2.3. Depart
2.3.1. Experience
2.3.2. Insights
2.3.3. Actions
3. Engagement
3.1. Mary gets an email asking for feedback
3.1.1. Experience
3.1.2. Insights
3.1.3. Actions
3.2. Loyalty program
3.2.1. Experience
3.2.2. Insights
3.2.3. Actions
3.3. Communication
3.3.1. Experience
3.3.2. Insights
3.3.3. Actions
4. Decision
4.1. Dine in
4.1.1. Mary makes a reservation on OpenTable
4.1.1.1. Experience
4.1.1.2. Insights
4.1.1.3. Actions
4.2. Get delivery
4.2.1. Order
4.2.1.1. Experience
4.2.1.2. Insights
4.2.1.3. Actions
4.3. Get takeout
4.3.1. Order
4.3.1.1. Experience
4.3.1.2. Insights
4.3.1.3. Actions