1. Market segments
1.1. • Business individual
1.2. • Business group:
1.2.1. - Conference/seminar/training - Incentive
1.3. • Leisure individual
1.3.1. -Couple -Family
1.4. • Leisure group
1.4.1. -Ad hoc -Series: come very often, every 6 months. Size of the groups always change, however the same people from the same place -Family event(wedding): Relatives living far are invited
2. Distribution cahnnels
2.1. • Walk in: the guests who check-in on the spot not making a reservation before
2.2. • Direct (phone, email): still used by elder people because they are not used to use computers
2.3. • Internet own website
2.4. • Internet online Travel Agency( OTA= booking.com, Expedia.com)
2.5. • Coupon page
2.6. • Corporate company
2.7. • Travel agent, wholesaler
2.8. • GDS ( Global Distribution System)
2.9. • Group direct
2.10. • Group via 3rd party ( travel agent, conference organizer)
3. The selling is made parallel on more channels
4. The product can be sold on variable prices with the time
4.1. The price can be regulated depending on the demand. Demand is high the prices increase
5. Perishable
5.1. It is a basic feature of a product in tourism. The rooms cannot be stored
6. Fix capacity
6.1. Depends on seasonality. For example, in the summer and winter there are different number of rooms to seel
7. The market can be segmented
7.1. Sales conditions
7.1.1. Booking guarantee( deposit payment)
7.1.2. Cancellation policy
7.1.3. Min(Max) length of stay
7.1.4. Closed to arrival/Closed to departure
7.1.5. Booking window:how much in advance a client needs to book
7.2. Sales conditions
7.2.1. Booking guarantee( deposit payment)
7.2.2. Cancellation policy
7.2.3. Min(Max) length of stay
7.2.4. Closed to arrival/Closed to departure
7.2.5. Booking window:how much in advance a client needs to book
8. The product can be sold in advance.
9. High fix costs, low variable costs
9.1. High fix costs, low variable costs
9.1.1. The costs such as the electricity will always be high due to the common areas always need to be lightened . It doesn’t depend how occupied is the hotel