2.1. Need to know their job descriptions and their specific roles at Icebreakers
2.2. Ineffective and inefficient practices leading to health and safety risks
2.3. Union Strikes- when staff are not pleased with current working conditions at Icebreakers.
2.4. Miscommunication leading towards dishonesty and unethical practices
2.5. Wastage of resources- tasks not completed on scheduled time frames.
3. Resources
3.1. Finance to help cater operational cost
3.2. lack of materials, employees lack skill and knowledge to operate machinery
3.3. Raw Material (low production of Merino wool) have to look for other alternatives
4. Operation
4.1. Total Quality Management(wastage of poor clothing item, profit may fall and cost will increase).
4.2. Poor health and safety conditions can stop the production in the factory
5. Communication
5.1. Lack of communication between stakeholders and employees would result in communication breakdown as there are investors in more than 50 countries
6. Innovation
6.1. Staff welfare(Providing them incentives, monthly rewards for achieving their targets)
6.2. Marketing/Promotion should be unique and convincing. Lack of this will decrease sales.
6.3. Product Development should be meet customer expectations.
7. Technological Factors
7.1. Technology can create operational delay. For example, physical damages done to machines and computers in China.
7.2. 90% of the operations at Icebreakers occur with the use of technology and machinery. Thus, if technology has issues, the entire processing of wool would be affected.
7.3. Online Shopping security issues- customers may find the online websites unsecure to do their trade
7.4. Social Network- negative feedback might affect sales eg. Facebook, Twitter, Whatsapp and Instagram
