Shoplus 2018 Q4

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Shoplus 2018 Q4 por Mind Map: Shoplus  2018 Q4

1. People

1.1. Onsite Guest R/D professional

1.2. Training

1.2.1. Marketing training series

1.2.2. 打造高成長 app series

1.3. Headcount

1.3.1. Growth team

1.3.1.1. Data Analyst

1.3.2. Product team

1.3.2.1. Bot UX

1.3.2.2. ADs developer

1.3.3. Operation team

1.3.3.1. Local customer success

1.3.3.2. Community manager

2. Sell More

2.1. Google Shopping Ads

2.1.1. Product fee management

2.1.2. Standalone service

2.1.2.1. KOL radard

2.1.2.1.1. 1. “衝粉” 2. “衝 youtube PV” 3. ” 衝 CPA (e.g. 轉單)”

2.1.2.2. LINE

2.1.2.3. Shoplus merchants

2.2. Product Wall

2.2.1. Buyer Login intergration

2.2.2. Drive Traffic here

2.2.2.1. Back links with fb posts

2.2.2.2. SEO tagging

2.2.3. Redesign - Tammy

3. Do Less

3.1. Logistic

3.1.1. Ninja

3.1.1.1. Phase I : referral link

3.1.1.2. Phase II: Full intergration

3.2. Payment

3.2.1. Candidate

3.2.1.1. Payoneer

3.2.1.2. 花旗

3.2.1.3. 2P2C

3.3. Chatbot

3.3.1. Bot v 0.3.x EC standarized

3.3.1.1. Group buying

3.3.1.2. Abandon cart recovery

3.3.2. Official chatbot flow

3.4. Post

3.4.1. hot / sale image template

3.5. Order Management

4. Growth

4.1. Matrics

4.1.1. Activate Merchants

4.1.1.1. # of sales posts

4.1.1.2. # of reached memebers

4.1.2. GMV

4.1.2.1. # of orders created

4.1.2.2. # of unique shipper

4.1.2.3. # of paid orders

4.2. Increase retention

4.2.1. Road model

4.2.2. Figure out how to sell more

4.3. Content marketing

4.3.1. offline workshop

4.3.2. online how-to article

5. Expansion

5.1. Local Entity

5.2. Partners

5.2.1. Facebook Marketing Partner

5.2.2. Google Shopping Ads