7 Functions of Marketing for Snapple

1. Distribution

1.1. Trains, planes, automobiles

1.1.1. Products are distributed from stores like Walgreen's to Costco, which customers are then able to buy, or can be shipped to their house via Amazon etc.

2. Promotion

2.1. was a sponsor for America's Got Talent (2012) and partnered with MLB to become the official tea and juice drink (2 yrs started early 2018)

3. Marketing Information Management

3.1. can write reviews on website & social media @Snapple (Twitter)

3.1.1. Which Snapple product is your favorite? If you could create a new special edition flavor, what would it be? What is something you would like to change about Snapple?

4. Financing

4.1. Pretty much all forms of payment including: credit/debit card, cash, PayPal

5. Product/Service Management

5.1. Snapple Singles to go Snapple Keurig Snapple 24 pack

5.1.1. They have introduced a wider variety of diet teas and juices as well as switching some bottles from glass to plastic.

6. Pricing

6.1. Singles- $9.25 6 pack- $6.69 Keurig K Cups- $19.49 (Amazon)

7. Selling

7.1. They are sold in most if not all grocery stores, convenient stores, gas stations, whole sale stores (Costco and Sams Club), and online (Amazon)