B207 Block 1

Mind map for B207 Block 1 TMA01

Começar. É Gratuito
ou inscrever-se com seu endereço de e-mail
Rocket clouds
B207 Block 1 por Mind Map: B207 Block 1

1. Analysis of The Market

2. Four Phases of Design Process

2.1. Discover

2.2. Define

2.3. Develop

2.4. Deliver

3. Design Thinking

3.1. Reframe Ideas

3.2. Understand User

3.3. No idea is too wild

3.4. Collaborate

3.5. Test Ideas

3.6. See Bigger Picture

4. Design Process

4.1. Concept Generation

4.2. Concept Screening

4.3. Preliminary Design

4.4. Evolution and Improvement

4.5. Prototyping and Final Design

5. New

5.1. Crowdfunding

5.2. Peer-To-Peer Lending

5.3. Micro-Finance

6. Traditional

6.1. Retained Earnings

6.2. Debt Factoring

6.3. Bank Facilities

6.4. Bank Overdrafts

6.5. Working Capital Management

6.6. Leasing

6.7. Venture Capital

7. Strategy

7.1. Performance Objectives

7.1.1. Quality

7.1.2. Speed

7.1.3. Flexibility

7.1.4. Sustainability

7.1.5. Dependability

7.1.6. Cost

8. Marketing Process

8.1. Formulation of The Offering

8.2. Mission, Vision and Values

8.3. Implementation, Monitoring and Evaluation

8.4. Strategy Selection

9. Focusing an Offering

9.1. Markets

9.1.1. Consumers or organisations, who need to purchase products in a product class

9.2. Segmentation

9.2.1. Demographic

9.2.1.1. Psycho-graphic

9.2.2. Geographic

9.2.3. Behavioural

9.3. Targeting

9.3.1. Targeting Strategies

9.3.1.1. Undifferentiated

9.3.1.2. Differentiated

9.3.1.3. Concentrated

9.3.1.4. Customised

9.4. Positioning

9.4.1. Factors of Successful Positioning

9.4.1.1. Clarity

9.4.1.2. Consistency

9.4.1.3. Credibility

9.4.1.4. Competitiveness

10. Marketing Research

10.1. Process

10.1.1. Research Planning

10.1.1.1. Exploratory Research

10.1.2. Refining The Research Design

10.1.3. Main Research Collection

10.1.4. Analysis and Interpretation

10.1.5. Reporting of Findings

11. Marketing Mix

11.1. Product

11.1.1. Types of product

11.1.1.1. convenience

11.1.1.2. Shopping

11.1.1.3. Speciality

11.1.1.4. Unsought

11.2. Place

11.2.1. Distribution Channel

11.2.1.1. Traditional

11.2.1.1.1. Manufacturer

11.2.1.1.2. Wholesaler

11.2.1.1.3. Retailer

11.2.1.1.4. Consumer

11.2.1.2. Vertical Marketing System

11.2.1.2.1. Manufacturer, Wholesaler, Retailer

11.2.1.2.2. Consumer

11.3. Promotion

11.3.1. Communication Techniques

11.3.1.1. Advertising

11.3.1.2. Personal Selling

11.3.1.3. Direct Marketing

11.3.1.4. Digital Marketing

11.3.1.5. Sales Promotion

11.3.1.6. Sponsorship

11.3.1.7. Public Relations

11.4. Pricing

11.4.1. Types of Pricing

11.4.1.1. Cost-Based Pricing

11.4.1.2. Competitor-Based Pricing

11.4.1.3. Customer-Based Pricing

12. Marketing Environment

12.1. Macro-Environment

12.1.1. STEEPLE

12.1.1.1. Social

12.1.1.2. Technological

12.1.1.3. Economic

12.1.1.4. Eviromental

12.1.1.5. Political

12.1.1.6. Legal

12.1.1.7. Ethical

12.2. Micro-Environment

12.2.1. Public

12.2.2. Competitor

12.2.3. Customer

12.2.4. Marketing Intermediaries

12.2.5. Suppliers

13. Marketing

14. Raising Finance

15. External Environment

16. Product and Service Design

17. Operations Strategy

18. Economics

19. Innovation