1. Content is King
1.1. Video
1.1.1. Animated or Non-Video Videos (credit Opula**)
1.1.2. Property - Short Ad Clips (MatterPort*)
1.1.3. Minute Featured Properties (Opinions Please!)
1.1.4. Webinars and Online Trainings
1.2. Online and Social Media Ads
1.2.1. TurnKey Vacation Rental Investment Opportunity I JZ Vacation Rentals
1.2.2. Google Ads and Banners
1.2.3. Facebook Ads
1.2.4. Instagram Ads
1.2.5. Determining Priorities of other Social Media Platforms
2. Customer Tracking
2.1. New Website Coming Soon - Wealth of Data Available - How do we use it?
2.2. Salesforce - Eventual One-Stop-Shop for EVERYTHING Customer - Sales, Marketing, Data Analysis, Customer Support... Literally does it all
2.2.1. New Topic
2.3. New Topic
2.4. Google Analytics
3. MailChimp
3.1. Better Options?
3.1.1. Salesforce Campaigns - We are paying for Salesforce already if you want to look into the UNLIMITED capabilities
3.1.2. Infusionsoft? - One of our Affiliates built his business around this
3.1.3. Hubspot - I looked into this briefly as an alternative to Salesforce, but I keep seeing it everywhere and I believe it can be used a la carte
3.2. Properties
3.2.1. New Home Available for Booking! - This ad is OLD SCHOOL, but honestly not far off from what we want - just a lot more colorful and updated
3.2.2. www.jzturnkeyvacationrentals.com - Organizing this site to MAXIMIZE INVESTOR INTEREST!!! Alex and I have discussed this repeatedly and have a lot of ideas we need help with
3.3. Property Video - See "Videos" or follow the BLUE line
3.4. Host Newsletter Automation - I can give info every month, need to have the Commission Statement Files Attached automated when they end up in a file every month. Mailchimp SHOULD be able to do this.
4. Blogs
4.1. Min 4 p/mo from the group: Alex, Bryan, Opula, Nicole, Patrick, other employees, or other family members or hosts
4.1.1. Signup List - Trello Board unless someone has another idea
4.1.2. Running List of Ideas and Topics on Trello
4.1.3. Best Gameplan for posting - When and Where?
4.1.4. Pay for Boosting?
5. Salesforce
5.1. I used this at Enterprise and there were about 20-25 Employees in the company dedicated to it. If we truly utilized the plan we have, it could eliminate the MAJORITY of 3rd party applications we use and create a seamless interaction funnel for our Guest, Host, Investor, Vendor, Partner, Affiliate interactions
5.2. Contact Integration - We need to have all contacts funneled into this system and there are multiple methods we need to knock out: Website Forms, DialPad Phone System, Data Tracking methods, Manual Input, .cvt Files...
5.2.1. Contact Organization - High Priority**
5.2.2. App Integrations
5.2.2.1. MailChimp
5.3. Customer Service
5.3.1. DialPad