1. Etymology
1.1. In Greek: character
1.2. "The image of self built by the orator in his speech in order to exert an influence on his audience"
2. Sociology
2.1. Ethos
2.1.1. Interactional and institutional perspective
2.1.2. Concern: social rituals outside of language practice
2.2. Ethos: Inscribed in a symbolic exchange
2.3. "To do things with words"
2.3.1. Austin
2.3.1.1. Illocutionary force
2.3.1.1.1. Speech acts
2.3.2. Bourdieu
2.3.2.1. The power of words
2.3.2.1.1. Social function of the speaker + his or her discourse
2.3.2.2. Legitimation of authority
2.3.2.2.1. legitimated person
2.3.2.2.2. legitimate situation
2.3.2.2.3. legitimate receivers
2.3.2.2.4. Ethos
3. New Rhetoric
3.1. Chaim Perelman
3.1.1. Argumentation
3.1.1.1. Aim
3.1.1.1.1. Adherence of the audience
3.1.2. Orator
3.1.2.1. Infuence on an addressee
3.1.2.2. Adapts himself to the audience
3.1.3. Audience
3.1.3.1. Construction of the orator
3.1.3.1.1. "Fiction"
3.1.3.1.2. Reality
3.2. Ethos
3.2.1. Verbal construction with a social dimension
3.2.2. Discursive Ethos
3.2.2.1. Built on two levels
3.2.2.1.1. Enunciation Process
3.2.2.1.2. Utterance
3.2.2.2. Confirms, reworks, or transforms prior image
3.2.3. Prior Ethos
3.2.3.1. Audience's prior image of the speaker
3.2.3.2. Background against which Ethos is built in discourse
3.2.3.3. Mobilized in the situation of utterance
3.2.4. Institutional Ethos
3.2.4.1. Institutional position of the speaker
3.3. Stereotypes
3.3.1. Schematic/Collective representation
3.3.2. Attached to institutional roles
3.4. Integration of sociology and pragmatics appoaches
4. Pragmatics
4.1. Ethos
4.1.1. Efficacy of speech INSIDE verbal exchange
4.1.2. Concern: enunciation frameworks
4.2. Aristotle
4.2.1. "The image of self built by the orator"
4.2.1.1. Means of proof
4.2.1.1.1. logos
4.2.1.1.2. pathos
4.3. Maingueneau
4.3.1. Enunciation scene
4.3.1.1. Global scene
4.3.1.2. Generic scene
4.3.1.3. Scenography
4.4. Ducrot
4.4.1. Polyphony
4.4.1.1. Speaker
4.4.1.2. Empirical author
4.4.2. Ethos
4.4.2.1. Attached to Locuteuor
4.4.2.1.1. Speaker: Source of the utterance
4.4.2.2. Discoursive phenomenon