1. Student's tools
1.1. CV
1.1.1. DoYouBuzz
1.2. reputation management
1.3. LinkedIn
1.3.1. most important value: leverage yr network
1.3.2. Video Tips
1.4. social bookmarking
2. Using FLASH webcam
2.1. Cosmo campaign
3. Hub-ization
3.1. The four layers of online brand marketing: brand - website - content - SM reputation
4. Cloud computing
4.1. decentralized social networks
5. Example campaigns
5.1. integrated campaigns
5.1.1. Kellogs shareyourbreakfast
5.1.1.1. ste
5.1.1.2. NYT article
5.1.1.3. Untitled
6. eMail marketing
7. Changing consumer
7.1. relates to brands
7.1.1. AdKeeper
7.1.2. Brandialog
8. SEO
8.1. cycle
9. SoLoMo
9.1. Local
9.1.1. Facebook
9.1.1.1. BlitzLocal
9.2. Geosocial marketing - Social location marketing - location-based social marketing - LBSN
9.2.1. goals
9.2.1.1. in-store visit increase
9.2.1.2. networked WOM
9.2.1.3. brand visibility
9.2.2. why
9.2.2.1. Interesting target
9.2.2.1.1. Forrester: Location-Based Social Network Users Influential, Few
10. content marketing
10.1. B2B content marketing
11. Online targeting
11.1. Behavioral = OBA
11.1.1. Opt out
11.1.2. plugin from
12. Facebook
12.1. engagement apps
13. Engagement
13.1. Heineken QR code
13.2. Tropicana
14. Brandstream
14.1. End of the destination website - less in depth, more outspread
14.2. Social web is centered in people, not objects, contrary to traditional websites and search
14.3. Like people have lifestreams, brands should have brandstreams
14.4. A brandstream is a multiple presence across on (and off) line touchpoints (all social media points)
14.5. Why?
14.5.1. content consumption is increasingly OFFsite
14.5.2. that is through blogs, widgets, RSS readers, aggregators, social networks, mobile devices, apps, white papers, pictures, customer review vehicles...
14.5.3. brandstreams are live, real time
14.5.4. brandstreaming is opt-in based, favours engagement
14.5.5. it invites virality
14.5.6. It enables more than corporate talk
14.5.7. there is no sell-by date
14.5.8. improved SEO
14.6. What? consistent flow of content created by a brand to engage social connections and information sharing
15. Guest speakers
15.1. Valérie Sohie
15.2. Yento
15.3. Raz*war: Movember
16. Readings & videos selfstudy
16.1. Clay Shirky
16.2. Nielsen video "cross-platform is the norm
16.3. Social TV Bluefin
16.4. Reinventing the newspaper
16.5. How FB advertising is like tv
16.6. SEO definitions
17. Social TV
17.1. Bluefin videos
18. personalised search re "the filter bubble" by eli pariser
18.1. google announcement dec 2004
19. landing page
19.1. voir specific mindmap
20. Réseaux sociaux verticaux
20.1. Ouia.ch
21. video consumption
22. Rich internet & video
22.1. axa makes ads you can step into
22.2. zegna 3D ad and app
22.2.1. Untitled
22.3. Casale Media
23. Untitled
23.1. Social Media Metrics
23.1.1. data 2011
23.1.2. Social media metrics.jpg
23.1.3. Radian6
23.1.4. Webbiquity best social metrics tools