1. Advertising and Content
1.1. lines increasingly blurring between the two
1.1.1. product placement so embedded in media, hard to distinguish between content and ad itself
1.1.1.1. ex: instagram models wearing clothes/ being paid to go to a resort/cruise- provides content and advertising simultaneously
1.1.1.2. ex: superbowl ads
1.1.2. personal brand/ social capital as site of this conflict
2. Engagement
2.1. with convergence of culture, increasing niche/ localization of viewership
2.1.1. engagement proliferates media and captures commodity of time/attention
2.1.1.1. ex: participation in engagement ads on wayz
2.1.1.2. multilateral approach to media- existing on multiple platforms
2.1.1.2.1. ex: Bojack Horseman Twitter acct.
2.1.1.2.2. ex: fan fictions/ subreddits/stans
3. Technology
3.1. Convergence Points
3.1.1. combination of services/technologies
3.1.1.1. ex: Netflix pulling from internet tech and entertainment
3.1.1.2. building upon old technologies, not erasing older forms (ex: theatre)
3.1.1.3. Ex: the iphone
3.2. Divergence Points
3.2.1. the proverbial tangled TV stand
3.2.1.1. proliferation of more brands/modifications
3.2.1.2. streaming service arms race (Hulu, Netflix, Disney +, Apple TV, Amazon Prime, etc.)
4. Popular and Political Culture
4.1. converging constantly through negotiated texts
4.1.1. hybridization- what was once political is now trivial and cultural and vice versa
4.1.1.1. Donald Trump Tweets
4.1.1.2. Pepsi advertisement/ socially conscious corperation
4.1.2. also includes commerce; lines increasingly blurred as audiences react to and redefine the content