1. STEEP analysis
1.1. Overview of the STEEP influences
1.2. Using the STEEP analysis
1.2.1. How to carry out a STEEP analysis
1.2.1.1. Scanning and monitoring
1.2.1.2. Assessing the relevance and importance
1.2.1.3. Analysing each of the relevant changes
1.2.1.4. Assessing the potential impact
1.2.2. What to analyse
1.2.2.1. The internal parts of an organization
1.2.2.2. An organization’s markets
1.2.2.3. The industry in which the organization competes
1.2.3. Socio-demographic influences
1.2.3.1. Social culture
1.2.3.2. Demography
1.2.3.3. Social structure
1.2.4. Technological influences
1.2.4.1. products and services
1.2.4.2. operational processes
1.2.4.3. information and communications
1.2.4.4. transport and distribution
1.2.4.5. society, politics and economics
1.2.5. Economic influences
1.2.5.1. the effects of fiscal and monetary pressure
1.2.5.1.1. economic growth rates
1.2.5.1.2. levels of income in the economy
1.2.5.1.3. levels of productivity
1.2.5.1.4. wage levels and the rate of increase in wages
1.2.5.1.5. levels of inflation
1.2.5.1.6. levels of unemployment
1.2.5.1.7. balance of payments
1.2.5.1.8. exchange rates
1.2.6. Environmental influences
1.2.6.1. physical environment
1.2.6.1.1. the natural environment
1.2.6.1.2. the built environment
1.2.7. Political, governmental, legal and regulatory influences
1.2.7.1. Governments have direct control or influence over:
1.2.7.1.1. Legislation and regulation
1.2.7.1.2. Economic policy
1.2.7.1.3. Government-owned businesses
1.2.7.1.4. Government international policy
2. Introduction and chapter overview
2.1. STEEP analysis divides the influences in the macro-environment into five categories:
2.1.1. Social
2.1.2. Technological
2.1.3. Economic
2.1.4. Environmental
2.1.5. Political.
3. The macro-environment
3.1. What is the macro-environment?
3.1.1. The macro-environment refers to the broad environment outside an organization’s industry and markets.
3.2. Conducting macro-environmental analysis
3.2.1. Scanning
3.2.2. Monitoring
3.2.3. Forecasting
3.2.4. Assessing
3.3. Limitations of macro-environmental analysis
3.3.1. Limitations
3.3.2. those managers that are concerned with strategic analysis must