1. STEEP ANALYSIS
1.1. OVERVIEW
1.1.1. Definition
1.1.1.1. explore and understand the relationships between the forces at work
1.1.2. Types
1.1.2.1. STEP
1.1.2.2. PEST
1.1.2.3. STEEP
1.1.3. How to carry out analysis
1.1.3.1. Scanning and monitoring
1.1.3.2. Assessing the relevance and importance of the changes
1.1.3.3. Assessing the potential impact
1.1.3.4. Analysing each of the relevant changes
1.1.4. What to analysse
1.1.4.1. the internal parts of an organization
1.1.4.2. an organization's markets
1.1.4.3. the industry in which the organization competes
1.1.5. 5 main features
1.1.5.1. Social - demographic influences
1.1.5.1.1. social culture
1.1.5.1.2. demography
1.1.5.1.3. social structure
1.1.5.2. Technological influences
1.1.5.2.1. change in products and services
1.1.5.2.2. change in operational processes
1.1.5.2.3. change in information and communicationns
1.1.5.2.4. change in transport and distribution
1.1.5.2.5. change in society, politics and economics
1.1.5.3. Economic influences
1.1.5.3.1. Fiscal policy
1.1.5.3.2. Monetary Policy
1.1.5.4. Environmental influences
1.1.5.4.1. The influence of concerns
1.1.5.4.2. The sustainable development
1.1.5.5. Political, governmental, legal and regulatory influences
1.1.5.5.1. Governments have direct control or influence over
1.1.5.5.2. Political risk
2. THE MACRO
2.1. DEFINITION
2.1.1. the broad environment
2.1.2. outside an organization's industry and markets
2.1.3. beyond the control of organization
2.1.4. Far and remote
2.2. EFFECTS
2.2.1. the birth or death of an entire industry
2.2.2. make markets expand and contract
2.2.3. determine the level of competitiveness
2.2.4. contradictory changes taking places
2.3. MACRO - ENVIRONMENTAL ANALYSIS
2.3.1. Benefits
2.3.1.1. increasing understanding of the context in the industry
2.3.1.2. increasing understanding of multinational settings
2.3.1.3. improving resource allocation decisions
2.3.1.4. facilitating risk management
2.3.1.5. increasing managerial awareness of environmental changes
2.3.2. Conducting analysis
2.3.2.1. Scanning
2.3.2.2. Monitoring
2.3.2.3. Forecasting
2.3.2.4. Assessing
2.3.3. Limitations
2.3.3.1. extremely complex
2.3.3.2. conflicting
2.3.3.3. the situation is unpredictable