DIGITAL

1. SOCIAL MEDIA

1.1. Facebook

1.2. Instagram

1.3. Trip Advisor

1.4. Google Business

1.5. Travel Blogs

1.6. YouTube

1.7. Vimeo

2. REMARKETING

2.1. Facebook

2.2. Instagram

3. PROMOTION/PR

3.1. Media Releases

3.2. Social Influencers

3.3. Industry Influencers

4. WEBSITE

4.1. Easy to Navigate

4.2. 1-3 Clicks to Purchase

4.3. Integrated with Booking System

4.3.1. Live Availability

4.4. Content

4.5. SEO

4.5.1. Backend Optimisation

4.5.2. Blog Content

4.6. High Organic Search Rankings

4.7. Design and Content In-House

5. PAID DIGITAL ADS

5.1. Facebook Targetted Ads

6. EMAIL MARKETING

6.1. Agents

6.1.1. Promotions

6.2. Customers

6.2.1. Review and Share

7. PICTHRIVE

7.1. Revenue Stream

7.2. Social Shares

8. OPERATOR HUB

8.1. Special Pricing

8.2. Promotions

8.3. Combos

9. DIGITAL BOOKING PLATFORMS

9.1. Viator

9.2. BookMe

9.3. Expedia

9.4. GetYourGuide

9.5. Klook

10. GOOGLE ADWORDS

10.1. Monitor Performance via Google Analytics

10.2. Utilise Spend Based on Performance of Keywords

10.3. Static Banner Ads

11. REFERRALS & LINKS

11.1. Partners

11.1.1. Canyon Swing

11.1.2. Fox Glacier Guiding

11.1.3. Snow Rental

11.2. Industry

11.2.1. Destination Queenstown

11.2.2. Tourism New Zealand

11.2.3. NewZealand.com

11.2.4. New Zealand Tourism Guide

11.3. Promotions

11.3.1. Go Rentals

11.3.2. Air New Zealand

11.4. Blogs

11.5. YouTube

12. GOOGLE ANALYTICS

12.1. Website Purchases

12.2. Customer Demographics

12.3. Referral Traffic

12.4. Bounce Rates

13. RATINGS & REVIEWS

13.1. Facebook

13.2. TripAdvisor

13.3. GetYourGuide

13.4. Expedia

13.5. Yelp

13.6. Google Business

13.7. BookMe