1. 58% of all physical units that Amazon ships globally are from Marketplace sellers.
1.1. Because of the link provided by this platform, hundreds and thousands of small entrepreneurial businesses and tens of thousands of small entrepreneurial British businesses have been able to have a way to success.
2. Amazon can always lead the way in finding patterns in the noise of customer behaviour.
2.1. It brings lots of profits to the company, but it has also prompted concerns about the excessive power as a result.
3. Developers were soon asking AWS to offer them more developed computing power and storage in addition to tools for specific tasks.
3.1. So, AWS followed the offer and expanded their business.
4. There are some goods called "sponsored items”, they sometimes crowd out the item you'd looked for unless its maker bid the most to stay on top. Like when you search Nike, Reebook would appear on the top if Nike does not bid enough money to Amazon.
4.1. So the phenomenon happened that you search for a specific brand, rival products often take precedence on the results page.
5. Amazon’s is one of the largest online shopping companies.
5.1. Amazon knows not just your preferences but the million other customers whose preference are same as you.
5.1.1. So Amazon can basically anticipate what you’re going to need next - size up the inventory of which brands they are going to need in three to six months when you are ready to ‘unexpectedly’ buy those products。
6. Amazon followed a strategy named Launch and Learn, which means that they first partnered with rivals, then studied their sector’s value chain, and finally expanded onto their patch.
6.1. Amazon sometimes cooperates with some small companies and studys from them, It was years before the older firms realised the value of what they had given away. It drove the employees in the small firms mad. Some collapsed. Others extricated themselves in time but regretted their error.
7. The idea that every mouse click and every twist and turn through the website was itself a commodity, was a new sort of thinking for most of the employees.
7.1. The data was in fact very valuable.
7.2. Before joining, Andreas Weigend had published more than 100 scientific articles, and he founded one of the first music recommendation systems with other business partner, and he also worked on an application to analyse online trades in real-time.
7.2.1. Amazon made him its first chief scientist.
7.3. Amazon had to make it actionable.
7.3.1. In order to do that, they would project on the wall this view of a single customer and try to understand who he or she was, only with that condition, they can personalize the website for their customers.
7.3.1.1. What was unique about Amazon at the time was that this company always can analyze each of their individual customers and change the experience, so they can get better and better.
7.3.1.1.1. They combined personalization and targeted recommandation well when they try to custormize a front page or send a email to the buyers.
7.4. Lots of the companies have a so-called data warehouse, but Amazon has the largest.
7.4.1. So, Amazon can know not only your preferences but also millions of other customers' preference that look a lot like you. That can provide a database for their customize work.
7.4.1.1. Because of that, Amazon can basically anticipate what people are going to need next, and size up the inventory of which brands they are going to need in the coming months when customers are ready to ‘unexpectedly’ buy those products.(That's a really incridible tech).
8. Amazon has an ambition of 'everythings' store'.
8.1. It is nearly impossible for one single company to achieve that goal.
8.1.1. So they tried to convince big comapnies to outsource some e-ratial operations.