1. Promotion 1. Special Offers - Mcdonalds has special offers by creating the "Mcshare Bundles" where they coax customers to buy more products, as they get more for a cheaper price 2. Advertisements - Mcdonalds has numerous advertisements that showcase their products and make them stand out compared to other fast food chains 3. Endorsements -Mcdonalds uses endorsements by having famous people, preferably actors endorse their products to the general public as delicious or affordable. 4. Leaflets/Posters -Mcdonalds uses leaflets/posters that contain discounts for their product to help entice the customers in buying more. 5. Free Gifts -Mcdonalds partner themselves with different companies where you can earn points in those companies to get Mcdonalds' products for free.
2. Product 1. Convenience -Mcdonalds offers convenience with its products as to how affordable and accessible they are. Especially now during the pandemic, they have adapted to both delivery and dine-in. 2. Value -Mcdonalds is well-known for the value of their products, being able to cater to a multitude of people whatever their status in the economy. 3. Branding -Mcdonalds utilizes proper branding by being known for its bright colors and its catchy tunes and catchphrases in capturing the attention of customers
3. Physical Environment 1. Comfort -Mcdonalds encourages each of their branches to have a sustainable and healthy workplace that caters to both staff and customers. 2. Facilities -Mcdonalds offers complete facilities to help keep their customers and staff have comofrtable ambience
4. Process 1. Mcdonalds products can be consumed either by falling in line and directly ordering the food yourself while dining in, or ordering the food through delivery.
5. Place 1. Internet -Mcdonalds utilizes the internet through advertising it's products with short advertisements, mainly on videos or blogs related to food, so that the customers would be enticed to purchase Mcdonalds. 2. Multi-Channel -Mcdonalds also uses Multi-Channel strategy since they use a diverse array of advertising strategies, such as flyers, tarpaulins, websites, spam mails, and etc.
6. Price 1. Psychological Pricing -Mcdonalds is famous for utilizing psychological pricing with how it stes the prices of their menu items as just-below numbers or numbers that are just a little less than a round number. -One good example is the Cirspy Chicken Fillet at 55php or the "Mcsavers" where some of their ala carte items are priced at 49php
7. People 1. Employees -Mcdonalds trains their employees properly to have the proper qualities in providing customers with excellent service 2. Management -Mcdonalds has excellent management due to how each branch has its own manager and how they train each off their staff 3. Customer Service -Mcdonalds makes sure to provide customer service which answers to the complaints and distresses of the customers.
